Armadillo, the CRM specialist which works with big name brands such as McDonald’s, Disney and Hotels.com, has appointed Rob Pellow as its first Digital Design Director. The former Dyson employee is now responsible for the development of conceptual creative ideas and will have direct leadership of Armadillo’s creative, development and copy team. Pellow has six […]
Award winning CRM agency, Table19 has appointed Andy Barwood as executive creative director, to support its continued growth. Andy brings a wealth of experience to Table19 having most recently lead the UK business’s creative output at RAPP. While in this role, he led campaigns for Virgin Media, PayPal, Nestle Water and Mercedes. At Table 19, […]
Armadillo, the CRM specialist agency working with brands such as McDonald’s, hotels.com and Disney, has appointed Steve Jefferys as Client Services Director to head up the Client Service team of 12 across all of the agency’s clients. Jefferys worked for 13 years in London agencies, including CHI & Partners, Kitcatt Nohr, Proximity London and TMW, […]
Prophecy Unlimited, the CRM agency specialist in joined-up customer journeys, has completed its executive board line-up with the appointment of James Caig as Head of Strategy. Caig’s hiring follows Prophecy Unlimited’s launch last year to create a Bristol-based agency of more than 200 people focused on insight, creativity, data and technology to help clients predict […]
International marketing group St Ives has announced the merger of three of its businesses, creating a new agency which unites data science and marketing technology to power through-the-line CRM and media. Response One, Amaze One and Occam will merge to become Edit. With clients including Cosmos Travel, Azzurri Group, Pizza Hut along with leading automotive […]
For the 2017 holiday season, Mazarine produces the “Enchanted Holidays” international campaign for Viktor & Rolf (L’Oréal Group). Fully integrated, the operation, that celebrates the “perfect gift” according to Viktor & Rolf, is comprised of a film, a large range of content and a digital advent calendar mixed in with a CRM program. Central […]
IKEA UK & Ireland has consolidated its CRM and digital agency account into Omnicom. The appointment was made following a competitive pitch. Proximity London will lead the account, with support from content marketing specialist, Redwood and AMV BBDO’s social arm, XLab. By appointing a group that can bring together one single client-facing team of specialists, […]
A fifth of consumers will refuse to share any personal data at all with brands by this time next year, if a trend discovered by CRM (customer relationship marketing) agency Amaze One continues. Still more (32%) are currently reluctant to share more than their name and email address according to the research, making meaningful relationships […]
Barratt Developments has appointed Prophecy Unlimited to handle its CRM, digital and creative account. The Bristol-based agency, which is part of the Unlimited Group, won the business following a competitive pitch. Its first work for the UK’s largest housebuilder will launch next year. Jeremy Hipkiss, Group Sales and Marketing Director at Barratt Developments said: […]
Armadillo, the CRM specialist agency, has won the best email campaign for McDonald’s Win Win at the renowned Wirehive 100 Awards held on 12th October. The awards, now in their sixth year, celebrate the outstanding creative and technical talent that southern counties have to offer. The award-winning eCRM campaign McDonald’s Win Win achieved click-to-open rates […]