T.M.Lewin, the expert shirt maker and tailor, has formed a partnership with email marketing pioneers Kickdynamic to drive engagement and improve the customer experience. Founded over one hundred years ago on the world-famous Jermyn Street, London, T.M.Lewin has since gone on to open dozens of stores worldwide, including Europe, Singapore and Australia. Using many of […]
A new report from Adobe and Econsultancy, that surveyed nearly 13,000 professionals, reveals that European brands are prioritising the more effective and transparent use of data in 2019, across both IT and marketing departments. Respondents to the Digital Trends Report expect a greater focus on data management to help them reduce their reliance on walled […]
Ted Baker, the quintessentially British brand famed for its quirky yet commercial fashion offering and unique, playful storytelling, has partnered with Kickdynamic to offer live, automated and personalised email to their customers. Through this partnership, the global lifestyle brand is reducing its internal manual email build processes, increasing customer engagement and enhancing the performance of its email […]
The UK’s top e-retailers are seriously jeopardising sales by not prioritising on-site customer experience, according to an industry index report. The research, carried out by leading eCommerce and digital agency Visualsoft, forms part of the company’s second annual e-retail performance report. It analysed the industry’s top 250 names and found failings across a number of website performance metrics, […]
WARC, the global authority on advertising and media effectiveness, has released Marketer’s Toolkit 2019, an annual report outlining the priorities of, and challenges facing, brands in the year ahead – as well as guidance on how to meet them. The report is centred on a survey of more than 800 senior marketing and advertising professionals […]
Cleveland-based independent creative agency, Marcus Thomas LLC, announced a new role for the agency. Garth Bender has been hired as Director of Customer Experience, a role that was created to ensure that customer experience remains at the forefront of all marketing and brand strategies. Bender joins a well-established strategy team at Marcus Thomas and will […]
Award-winning agency, Delete, has joined the growing independent agency collective, Harbour, as its go-to digital customer experience specialist. Delete becomes Harbour’s core partner for customer experience and digital product creation and will bolster the collective’s full service marketing offer with creative, technology and media services all on offer to its shared client base. Following a […]
Following a three-month competitive pitch, one of the largest bus operators in the UK, First Bus, part of FirstGroup PLC has appointed digital agency Delete to lead a programme of customer experience (CX) website transformation. The appointment comes as part of a wider strategic commitment by First Bus to improve customer experience across their services, […]
NICE, a leading provider of enterprise software solutions, has unveiled a new campaign with celebrity chef, Gordon Ramsay which includes a video of various people pretending to be the world famous chef, reinforcing NICE’s message ‘Don’t Compromise’ – encouraging business not to compromise on the customer experience. “Gordon Ramsay is the living definition of excellence […]
The Customer Experience Group is proud to announce the addition of SmartCX to its family of agencies. The new customer experience measurement, consulting, and data analytics business will further strengthen the leading position of the Customer Experience Group as the go-to aide to premium and luxury brands in need of powerful customer experience solutions. As […]