McDonald’s Philippines gets the nation cycling with “Ride the Arches”, via Leo Burnett Group Manila

McDonald’s Philippines gets the nation cycling with “Ride the Arches”, via Leo Burnett Group Manila

McDonald’s Philippines has launched ‘Ride the Arches’, a pedal-powered movement that turns McDonald’s restaurants into cycling refueling stations. The movement began after McDonald’s noticed that more and more of its 700+ stores in the Philippines were becoming the stopover of choice for cyclists, and began to invest in Bike & Dine infrastructure in 2021 – […]

News UK and AXA launch new campaign to help dementia patients ‘travel the world’

News UK and AXA launch new campaign to help dementia patients ‘travel the world’

AXA and The Sunday Times have published a new video exploring technology that helps dementia patients ‘travel the world’ by bicycle. As part of its partnership with News UK, AXA and The Sunday Times are highlighting the work of the cycling initiative ‘Motiview’ created by eldercare specialists Motitech. Motiview allows elderly people and those with dementia […]

Evans Cycles launch new Better by bike campaign in the UK

Evans Cycles launch new Better by bike campaign in the UK

Evans Cycles, the UK’s leading specialist bike shop, has announced the launch of its new Better by bike campaign. Aimed at celebrating the wider health benefits of cycling, the initiative will see the UK’s largest high street cycling retailer help inspire the public to ride more regularly and show the world why everyone can become […]

Wahoo Fitness Announces Official Partnership with JLT Condor

Wahoo Fitness Announces Official Partnership with JLT Condor

Wahoo Fitness, the leader in connected fitness devices, has today announced its latest partnership for the 2018 professional road racing season with the addition of British UCI Continental team JLT Condor. During the 2018 and 2019 seasons, JLT Condor will use Wahoo’s game-changing ELEMNT BOLT GPS computer which was designed using CFD (Computational Fluid Dynamics) […]