March 11 sees the launch of Realise Unlimited, formally Model Citizens, as the latest acquisition for award-winning agency Unlimited Group. This is the second acquisition in the past year by the growing marcomms business, as it continues to invest in key growth areas, including advanced data analytics to strengthen its offering. Realise Unlimited, which helps brands make […]
Out There Media (OTM), a global leader in mobile advertising and data monetisation, continues its expansion in Africa and the Middle East, by being awarded the tender to build a digital advertising super hub for MTN Group. MTN Group operates in 21 countries throughout the continent and will make use of OTM’s award-winning mobile advertising […]
On February 28 at Amsterdam’s most famous museum, the Rijksmuseum, the voice of Rembrandt was unveiled. A group of experts, working together with ING Bank, has used voice technology, research and data to recreate the painting techniques, personality, language and voice of the Dutch master. The results are featured in ‘The Rembrandt Tutorials’, as narrated […]
Against a backdrop of the worst period since the financial crisis for new car sales, new research has revealed the UK’s automotive companies could also be limited in their ability to understand and engage their customers due to data challenges. The new findings, from marketing data and services experts Acxiom, discovered that over a third of automotive […]
Leading fashion streetwear and sportswear retailer, Footasylum, has seen a 28 percent increase in email revenue from hyper-personalised marketing communications as a result of working with artificial intelligence (AI) company, Peak. Footasylum, which trades from over 65 high street stores across the UK and stocks leading brands, including Nike and Adidas, has been working with […]
Data driven intelligence company Future Thinking has appointed Petko Tinchev as CEO GemSeek and cQuest effective from 1st January 2019. Tinchev was one of the founding partners of cQuest Research & Consulting in 2011 prior to the creation of the GemSeek Group in 2014. He will succeed Glen Khouw who will step down from the […]
WPP announced that Wunderman and J. Walter Thompson will unite to form Wunderman Thompson, a creative, data and technology agency built to inspire growth for its clients. The new organisation will be distinctively positioned as a provider of end-to-end solutions – through creative, data, commerce, consulting and technology services – at a global scale. Wunderman […]
65% of all money spent on advertising in digital media in 2019 will be traded programmatically, according to Zenith’s Programmatic Marketing Forecasts, published on November 19. Advertisers will spend US$84bn programmatically next year, up from US$70bn this year, which represents 62% of digital media expenditure. Zenith predict that in 2020 advertisers will spend US$98bn on […]
Independent global creative agency Imagination announces Lume; in collaboration with The Lee Lab at the University of Cambridge. Lume is an innovative virtual reality (VR) platform for analysts to better visualise, discover, explore and share their data. Lume leverages the power of immersion and data analytics to make highly complex data intuitive to understand, […]
Data driven intelligence company Future Thinking has appointed Jim Stevenson as Group CEO. Stevenson has a proven track record with over 20 years’ experience in growing businesses through strategic realignment and transformation for the digital economy. Prior to joining Future Thinking, Stevenson was CEO and founder of The Bletchley Group, which provides consultancy on agile […]