Premier League ads offer cut grass smell and crowd cheers

Premier League ads offer cut grass smell and crowd cheers

A campaign to “bring viewers closer to the English Premier League” in the Asia Pacific market designed by Reed Pacific Media, Foxtel and Mediacom has produced advertisements scented with fresh cut grass. Adshel and JCDecaux bus shelter displays release the smell of fresh cut grass and the sound of a crowd cheering, via a push-button […]

Quickfire supermarket delivery service Pocket Shop launches

Quickfire supermarket delivery service Pocket Shop launches

Pocket Shop, a new one-hour supermarket online ordering service, is rolling out across London. The service is aimed at users who need grocery items quickly, for example if they have run out of milk or forgot to buy teabags in their weekly online shop. Pocket Shop founder Hemal Kuntawala says, ‘The idea came because while you […]

X marks the spot – a new identity for Oxford Street

X marks the spot – a new identity for Oxford Street

London’s Oxford Street is set to launch a new identity, developed by Goosebumps Brand Consultancy, which uses an ‘X’ to ‘mark the spot’. The new identity is based around the proposition ‘it all starts here’. It sees the Oxford Street name shortened to Ox St. Goosebumps was appointed to work on the new branding by […]

Scottish football in branding overhaul

Scottish football in branding overhaul

Glasgow based Material_UK has helped the Scottish Professional Football League rename and rebrand its divisions. n June The Scottish Premier League and Scottish Football League merged to form the Scottish Professional Football League. The newly formed organisation has unveiled its identity alongside the new league logos. The new identity brings together elements of the SPL […]

A Colourful identity for the Family and Childcare Trust

A Colourful identity for the Family and Childcare Trust

Colourful Design Strategy has created the identity for new charity the Family and Childcare Trust, basing it on a pin-wheel – a ‘positive symbol of childhood’. The new charity has been formed following a merger of the Family and Parenting Institute and the Daycare Trust. Colourful Design Strategy is a new consultancy set up by […]