Retail design consultancy The Yard Creative has been appointed from a short list of companies that pitched for the opportunity to redesign the two car parks that serve The Oracle Shopping Centre. The Oracle is a 750,000 sq ft premier retail, leisure and dining destination located in Reading and is one of the UK’s most […]
UKTV has refreshed its Alibi channel to give it a distinctive personality that reflects its new brand proposition of offering “a masterclass in deduction”. Art & Graft was approached to evolve the core Alibi branding and produce a new, premium, on-screen package which could build on the heritage of the channel, whilst also appealing to […]
The Portsmouth City Council and Emirates, a global connector of people, places and economies, have today revealed new designs for the Spinnaker Tower in Portsmouth. The design, which reflects the city’s rich maritime heritage, as well as Emirates’ distinct branding, will feature a new blue, white and gold colour scheme. As part of an exclusive […]
The 17th Annual International Food and Beverage Creative Excellence Awards (The FAB Awards) were held last night at the quintessentially British – The Hurlingham Club in London. The black tie and posh frocks affair was held in honour of the Nominees and Winners of The 17th FAB Awards, which recognises outstanding creative work done for […]
The FAB Awards – International Food and Beverage Creative and Effectiveness Awards – are pleased to announce that Google UK Ltd will sponsor both The FAB Agency of the Year Award and The FAB Brand of the Year Award at the 17th FAB Awards in May 2015. Commenting on the partnership The FAB Awards Chairman, N.Nayar […]
Marks & Spencer is rolling out a new Only M&S identity across its new brand campaign, which launches this week. The identity is being used in TV and print campaign work and aims to ‘unify’ the retailer’s food and fashion offers, according to a spokeswoman for M&S. The logo will currently only be used in […]
Aesop, the brand storytelling agency, has created an identity for Andy Murray’s new management company – 77 – which was formed following Andy’s historic Wimbledon win last year. Aesop Agency was appointed by Murray in 2013 following an 8-way competitive pitch. ‘77’ is a number imbued with significance for Murray: it was 77 years since […]
Global digital payments network Visa recently unveiled a new logo as part of its new brand positioning strategy. The new logo does away with the yellow strand of the ‘V’ and has been given a coat of dark blue paint. To reaffirm its commitment to being “the best way to pay and be paid”, the […]
The Clearing has rebranded gym chain Fitness First, scrapping the incumbent blue and white brand colours to create a look that symbolises ‘energy and strength’, according to the brand. The interiors of the gyms are being overhauled by Checkland Kindleysides. Richard Buchanan, The Clearing founder and director of consulting, says, ‘We wanted to create a […]
WPP consultancies Brand Union and Digit are creating a new identity for Land Rover. The consultancies were appointed following a six-way pitch and are tasked with creating an identity that will ‘support Land Rover’s ambitions for growth in new international markets’. The consultancies will also work on a set of brand guidelines for parent company […]