Non-alcoholic aperitif Everleaf has undergone a strategic repositioning and redesign byB&B studio as it seeks to grow its presence in both the on-and off-trade and launch a range of new products under the Everleaf name. Building on the success of its initial SKU – a bittersweet aperitif that’s the perfect base for a traditional spritz – Everleaf’s new […]
As Asda begin work driving sustainability in store, they turned to long-term partner CreativeRace to help bring the concept to life for consumers in the Leeds, Middleton store as the first of the brand’s retail spaces to trial the new initiative. The agency was tasked with developing the strategy, concept and design for the supermarket’s […]
As part of a major brand overhaul, developed in collaboration with global agency Bulletproof, TENA underwent a taboo-busting repositioning exercise that shrugs off the outdated notion that incontinence should be embarrassing, or stop you living the life you want. Bulletproof were appointed to work with TENA in 2016. Essity approached Bulletproof to build a distinctive […]
Packaging Design for Beauty Retailer Collaboration
One of the biggest influencers in the world of beauty NikkieTutorials has collaborated with online beauty destination Beauty Bay to launch a new makeup palette, which is being backed by a multi-channel digital marketing campaign. The YouTube sensation, who has more than 14m Instagram followers world-wide and 13.5m subscribers, worked with Manchester brand and design […]
Cyberbullying is a widely discussed global issue that hasn’t faced many tangible solutions. A new digital tool has been invented to tackle most common forms of hate speech by blurring or rewriting words that are meant to harm and humiliate others.
Over a third of bullying today takes place online, with the number rapidly increasing (UNESCO*). As online learning and virtual classrooms are becoming the new norm, cyberbullying is a big issue for the youth. The Polite Type is a font that has been taught to recognize and rewrite hate speech. In practice, the font automatically blurs […]
New digital-first design studio So Far So Good (SF/SG) has unveiled its debut campaign with a radical brand redesign and social media campaign assets for grassroots movement Plastic Free Fridays. SF/SG, which is part of the Be Optimistic Group, has revamped Plastic Free Fridays’ brand logo, website and online assets, incorporating the colour pink to […]
New York branding and design studio Trollbäck+Company has created a substantive, industry-disrupting brand identity for IRIS, a next-gen audio technology start-up promising to revolutionize the way we see, live, and experience sound. In advance of its July 28th IRIS Flow Headphones launch, Trollbäck+Company delivered a compelling brand foundation, logo and visual identity to position IRIS’ patented […]
During the last few months we have all seen a host of changes in both our professional and personal lives — some for good, others less positive. This unique situation has forced many of us to re-appraise our approach to work and indeed our priorities more broadly. Inspired by the opportunities to think and behave differently, Anthem Worldwide's Amsterdam and Brussels team have been exploring how packaging design can be used to help influence positive change across different categories. This six part series uses insight and purpose driven concept design to challenge the status quo, elicit behavioural change and improve the user experience — providing new opportunities for brands to create more meaningful and valuable connections with their consumers. Part 2 in the series looks to shake up the sea of sameness packaging design in the home hair colouring aisle.
Color Me Up’ is a conceptual in-home hair coloring packaging design, on a mission to inspire change: to disrupt the swathe of category uniformity we bear witness to across all markets. The inspiration behind the design began with a deep dive into the category, resulting in some incredible statistics; 85% of women color their hair at […]
Mondelez International partner with independent strategic brand design agency Bulletproof to revitalise the Cadbury Old Gold brand identity to regain its iconic status. Bulletproof was appointed to the project in April 2019. Bulletproof were tasked with modernising Old Gold with a new brand identity in order to reconnect with its audience and gain relevance with younger generations. What […]
The complete brand refresh led by FutureBrand is a timely and positive boost for customers as stores re-open across the country
FutureBrand ‘ latest work: a total refresh of the Currys PC World brand. The new bright and optimistic visual identity, which will be rolled-out in both in-store and online shopping environments, now reflects Currys PC World’s passion for helping everyone enjoy amazing technology, alongside the brand’s core values of being modern, stunning, witty, infectiously passionate and a […]