Over the last 12+ weeks, a lot has changed in our daily lives. Today our world revolves primarily around the inner walls of our homes. When we do venture out, our neighborhoods are virtually unrecognizable with plywood façades shuttering the doors and windows of our favorite local haunts. With unprecedented repercussions from COVID-19 weighing heavily […]
Two Wunderman Thompson designers based in the. U.K. created a new font themselves for Wunderman Thompson, called WT Gothic.
To do this, they studied the history of Wunderman and J. Walter Thompson’s respective origins, researching the past to define moments where each agency inspired growth as a brand. The designers looked at key design elements of the older timeframes (i.e.: building facades, advertisements, and fonts of the legacy agencies), using their inspiration to create one new typeface. Key points about the process: Variability, sound, motion, and data were key considerations during development, all around inspiring growth. Geography and […]
There’s been a lot of talk in the media about how more and more businesses are looking to recruit in-house designers, with ‘for’ and ‘against’ arguments debating this approach over hiring the services of external agencies. But rather than choosing between the two, perhaps the route to the greatest creative output lies in combining the […]
Goodwill of Central and Southern Indiana has unveiled its regional fall campaign, which taps a digital/social-first strategy, with the help of its creative Agency of Record, Young & Laramore. Six local artists, identified by Pattern Magazine, visited Goodwill and transformed the garments they bought into their own unique design. Three male and three female designers […]