LAB, the independent digital agency that uses a blend of consumer neuroscience, psychology and behavioural economics to design, build and market digital brands and experiences, has launched a new online tool which enables people to better understand their own drivers and those of their co-workers, in order to improve teamwork. The People Dynamics tool helps […]
New research reveals that more than three-fifths of Brits (62%) don’t use their smartphone’s pre-loaded voice assistant capabilities. But for those that do, it suggests the greatest opportunity lies in their cars. AI and data-driven agency Artefact UK surveyed 2,000 British adults to understand how people are interacting with voice assistants both in and out […]
Digital agency, Organic announced it has been appointed by Tu, the Sainsbury’s owned clothing brand, to help improve SEO. Organic will improve SEO performance for Tu through looking at its technical SEO performance and capabilities, in-depth competitor analysis and taxonomy recommendations, alongside the usual hygiene and best practise guidance. The agency has a long-lasting relationship […]
As controversial Video Assistant Referee technology makes its debut in England’s top football league, Klarna, the digital ‘buy now, pay later’ payment provider, is releasing an exclusive ‘Klarna x VAR’ shirt to highlight that the brand is the VAR of online retail, helping shoppers to get their decisions right off the pitch. Designed to spark […]
On Saturday 17th August, mobile network operator Orange, Google, and experiential innovation agency Wildbytes treated football fans to an epic spectacle. Marking the first augmented reality synchronised show in Spain, fans at the Celta de Vigo vs. Real Madrid game saw a gigantic superhero football player appearing on the pitch in augmented reality. Unveiled on the […]
Britain’s first contactless car vending machine launched in London on August 21, offering motorists a haggle-free way to purchase a brand-new car. The installation in London’s Spitalfields Market has been created by Auto Trader, the largest digital marketplace for new and used cars, to illustrate its unique pre-haggled prices and transparent price offering. The bespoke contactless […]
Following a three-way pitch process, Travelzoo the global publisher of exclusive travel and entertainment offers, has appointed TMW Unlimited to handle its UK CRM activity. With more than five million members in the UK and 25 offices worldwide, Travelzoo publishes offers from more than 2,000 travel, entertainment and local companies. This new remit will focus […]
Birds Eye, the Nomad Foods-owned frozen food brand, has named creative agency ELVIS as its UK digital and social agency. The appointment follows a strategic review. ELVIS will now partner with Birds Eye to deliver best-in-class social and digital content, in line with the frozen food giant’s ongoing push to drive its core brands and […]
Toyota just launched a new fully integrated campaign for the all-new 2020 GR Supra, in collaboration with Road & Track, bridging print and digital to create the first marker-less Web AR advertising campaign activated by print media. Tapping into the nostalgia of fold-out car posters, the national campaign in the US, features a custom 29.5” x 21.25” poster, which […]
The Co-op has launched a UK-wide dynamic digital out of home campaign that uses weather, time of day and location data, along with major events, to trigger contextually relevant ads for more than 20 of its summer food products. Devised by out-of-home (OOH) and location marketing specialist Posterscope, in collaboration with Carat, the campaign aims […]