With 8.6 million vehicles in the streets, São Paulo has one of the most intense and chaotic traffic in the world, placing urban mobility as a central issue for the inhabitants. The metropolis is home to 12.2 million people, which lose almost two hours every day just to go and come back from work. Not […]
Pink Ribbon Germany teamed up with DDB Düsseldorf to develop “PINK RIBBON CARE WHILE YOU CARE“, the first body care brand — consisting of a shower gel and body lotion — that helps women examine their breasts at home. The products show the movements of self-examination for breast cancer, incorporating them into a daily routine […]
Vienna celebrates “Love for everyone”. A very special wedding took place at Belvedere Castle: two world-famous AI women – Siri and Alexa – exchanged vows. The Viennese LGBTQ+ community celebrated the marriage of the language assistants in front of a crowded congregation which included Viennese LGBTQ+ celebrities Pandora Nox and Laksmi Wuggenig. Serviceplan Campaign and […]
In a category that has seen next to no meaningful innovation in the last 100 years, Ottomate plans to bring innovations to fans that today’s Indians truly want. They launched their fans in most markets in the country in the last month, and will now support the brand’s launch with a communications campaign with some […]
Wickes, the home improvement retailer, has launched its first ever digital out of home and radio roadblock campaign to capture the attention of consumers during the busiest period of the year for DIY. Devised by out-of-home (OOH) and location marketing specialist Posterscope, working with Carat, the highly targeted campaign kicks off with a digital out […]
The new fitness app Butterfly Coach is available from the App Store or the Google Play Store. The Plan.Net campaign succeeded in winning the account with their pitch, beating seven other agencies. Since then, they have been working on the concept for the product, the brand and their communication strategy for launching it for the […]
Pizza Hut Delivery, in collaboration with creative agency Iris, have launched the ‘Deal Jacker’, a dedicated AR app that can spot any Domino’s offer and transform them into even greater Pizza Hut Delivery deals. The pizza delivery chain is going head-to-head with their biggest rival, to take a bigger slice of the action – showing […]
Independent design studio, Studio Rodrigo, reveals a rebrand for Context Travel with an evolved brand strategy, positioning and identity to help the travel company share its walking tours with travelers who love to learn. The studio also unveils Context Travel’s new website, brand and marketing guidelines and work on web and digital acquisition strategies. The […]
As part of its global Exhibit Pack campaign, adidas has worked with independent global creative agency Crowd to create a football competition focused on user-generated content in the United Arab Emirates and Saudi Arabia. To promote its product range Exhibit Pack, which focuses on four football boots (X, PREDATOR, COPA, NEMEZIZ), adidas developed a global campaign No Fakers, Creators […]
The almost 250 million people who play Fortnite every day are being challenged by WWF, the world’s leading independent conservation organisation, to survive the game – but with a twist. Devised for WWF France by We Are Social Paris, the #NoBuildChallenge rule is simple: players must proceed through the game without exploiting any of the usual natural […]