Tipi, the lifestyle-focussed rental homes company, has announced the launch of a new digital platform, as it seeks to create an easier, better everyday home life for those who rent. The platform was created in partnership with Lab, the independent digital agency that uses a blend of neuromarketing, psychology and behavioural economics to design, build […]
Jaguar has announced a ground-breaking collaboration with one of the world’s highest-profile singer-songwriters, Dua Lipa, to launch an innovative, integrated brand-building programme across Europe. The long-term, pan-European programme, will be rolled in over 15 markets across Europe including France, Germany, BeNeLux, Italy and Spain, and celebrates the brand’s popular SUV models, the EPACE,F-PACE and […]
IPONWEB, an industry pioneer in the development of advanced advertising platforms and technologies, announced the appointment of Barry Adams to the role of General Manager of BidSwitch, a wholly owned subsidiary that provides smart, integrated infrastructure for the global programmatic ecosystem. For the past two years, Adams served as VP Commercial Development, where he led all […]
The hunt for Europe’s best science communicators is on, with the launch of new initiative SCi25. SCi25 will be the first data-led curation of Europe’s most influential in-house science communication professionals, designed to showcase and unite the talented PR and marketing practitioners working to amplify the impact of world-changing scientific organisations. The Top 25 Science […]
Award-winning broadcaster UKTV launched its first content marketing digital campaign for on demand TV service UKTV Play. The series of UKTV Play exclusive episodes of Geek Island are promos purporting to be a new intellectually challenging reality TV series, where SMART is the new SEXY. Billed as a sizzling new mini-series which follows the […]
Great State has been appointed by Aston Villa to deliver a customer-first digital proposition to market, enriching fan enjoyment and participation with a modern approach to the club’s digital portfolio. The agency will work with Villa on overarching strategy and ambitious development plans for the ongoing improvement of Aston Villa’s digital B2C channels, including their […]
Ogilvy UK has been appointed by Rolls-Royce plc, one of the world’s leading industrial technology companies, to handle its advertising, social media and content needs going forward. Rolls-Royce plc has chosen Ogilvy’s specialist B2B practice, as part of its commitment to driving innovation and a digital-first strategy across the business. The scope covers Rolls-Royce plc’s creative content requirements across all […]
Manchester based creative and digital agency Access has been appointed by international non-profit organisation WaterAid as its global web development partner. The appointment follows a competitive four-way pitch for both the charity’s ongoing platform support and future digital design, development and project work, including the growth of its current digital portfolio from seven member sites and three country […]
Leading global creative agency BBH has harnessed augmented reality (AR) and a Family Guy collaboration to provide Samsung with a highly innovative way to market its products. Doorways, which launched at Berlin’s IFA innovations show, is an interactive AR platform that allows the user to step into a different world and fully immerse themselves in […]
TabMo is expanding the creative options available to advertisers and agencies using its mobile creative demand side platform (DSP) Hawk through a new partnership with Playground xyz, a specialist rich media platform and marketplace for unique advertising formats on mobile. The Playground xyz formats are high impact units that enable advertisers to increase brand awareness and improve […]