October 11 is International Day of the Girl – a day advocated by the United Nations since 2012 as a day to address the needs of girls. Focusing on the challenges faced by girls, globally, while promoting empowerment and the fulfillment of their human rights. On an international level, more than two million children are exploited […]
Advertisers will spend more on social media platforms than on print for the first time this year, according to Zenith’s Advertising Expenditure Forecasts, published on October 7. Advertising expenditure on social media will grow 20% this year to reach US$84bn, while advertisers’ combined expenditure on newspapers and magazines will fall 6% to US$69bn. Social media […]
MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry, and Don Scales is someone who has been excelling in the digital communications space for over 30-years now. Don is the CEO of Investis Digital, an award winning global digital communications company, that helps […]
Digirank is marking 10 years in business by rebranding to Loom, a name which better reflects how it integrates digital channels to help companies succeed online. Founded in Bristol in 2009 and still independent and owner-managed, the agency works with high-growth, entrepreneurial South West clients across a range of industry sectors. The last two years has seen the […]
BBN continues its global expansion by announcing the appointment of two new strategic partners, Business Brainz and DemandMatrix. BBN’s strategic partners have targeted specialisms and knowledge in certain areas of business-to-business (B2B) marketing and work as an added value resource for clients and agencies across all global locations. Business Brainz delivers bespoke insight about industries, companies and executives […]
What do South African men think about every six seconds? That’s right. Football. English Premier League Football, to be precise. Some would say they love it more than their, well, loved ones. NetFlorist, South Africa’s biggest online florist, decided to take advantage of this by creating a selection of commiseration flower arrangements called ‘Bouquets for […]
Virgin Media has switched on the UK’s fastest gigabit home broadband services across Southampton. It is the first city to benefit from the company’s plan to bring gigabit speeds to nearly 15 million homes by the end of 2021 – the entire Virgin Media network. Virgin Media’s Gig1 is now available to around 100,000 homes in Southampton […]
Hanes Brands UK is bringing renewed energy to Champion Innerwear in the UK by launching a brand-new content led digital campaign that encourages people to bring out the ‘Champion inside’. Riding on the popularity of Champion outerwear and the rise of streetwear in the UK, this new Champion innerwear social and influencer activity is set […]
Iconic beer brand, Budweiser Budvar, has appointed Yorkshire-based content marketing and brand storytelling specialists, UNTOLD, as its new global digital agency. The international tender process saw six agencies competing to become the 125-year-old Czech brand’s lead agency with responsibility for creating and delivering a fresh digital brand strategy, new global websites and an ongoing, multi-platform […]
As Rugby World Cup 2019 kicks off, worldwide partner Mastercard is celebrating the inclusive spirit and innovation that makes rugby a uniting force for fans and players around the world. “Connecting with people through their passions is at the heart of how we bring Priceless to life all over the world,” said Raja Rajamannar, Mastercard Chief Marketing […]