Stein IAS has seen-off strong competition from its consumer counterparts, to be crowned ‘Large Creative Agency of the Year’ at the 2017 MPA Awards, which honours excellence in Manchester’s creative, digital and media industries. Reuben Webb, Chief Creative Officer at Stein IAS, commented: “B2B has a reputation for safe, uninspiring work. But the reality is, […]
Out There Media and MediaCom have been awarded a Silver at MMA – Mobile Marketing Association’s Smarties Awards in Indonesia for their P&G Indonesia’s Pantene campaign. Commenting on their win: Berlian Dewirani, P&G Indonesia’s Media Manager said “It is a pleasure to work with MediaCom and OTM who have true business and consumer understanding so that we are able to crack a new […]
Shopping centre media specialist Limited Space has unveiled the next location in the roll out of its giant-format digital network ‘Orbit’. The bespoke site, the thinnest double-sided LED screens installed in a retail environment in the UK, comprises two back-to-back screens produced by specialist LED designers and manufacturers infiLED®. Together, the screens offer advertisers 30m2 […]
DotLabel provided digital marketing campaign support for the highly successful Hendrick’s Gin L.E.V.I.T.A.T.R.E installation at Toronto’s Nuit Blanche Festival, the city-wide celebration of contemporary art. To promote its ‘unusual’ nature, Hendrick’s Gin floated a hot air balloon known as the Hendrick’s L.E.V.I.T.A.T.R.E (“Levitating, elevating, voluminous, illuminating, tantalizing, amazingly towering roaming eye”) more than 40 feet […]
Herbal tea and infusions brand, Heath & Heather, is kicking off a multi-channel campaign to broaden its appeal and encourage younger audiences to explore its range of teas. The ‘Me to the Power of Tea’ campaign has been conceived and delivered by integrated marketing agency, HeyHuman. The drive celebrates the brand’s heritage and close-to-nature principles, […]
Clear Channel International has announced a new partnership with Amscreen that will include the provision of digital outdoor displays for a European-wide deployment. This new deal will see further expansion across 16 new country markets. This follows 3 years of digital out of home (DOOH) deployments in the UK market where the total DOOH revenue […]
In an effort to raise the standards in digital advertising and address the key issues facing the industry, the IAB UK is launching the “IAB Gold Standard” initiative, comprising three primary actions that media owners can take. Initially, the Gold Standard has three fundamental aims – to reduce ad fraud, to improve the digital advertising […]
A big and flashy new billboard in London’s Piccadilly Circus is joining the trend of targeting individual passersby, both pedestrians and drivers, and then serving ads to them. The digital LED screen, about 2,600 square feet in size and divisible into six ads, will feature about some 11 million pixels, Wired U.K. reports, and is the largest […]
Tom Denbigh, Account Diretcor and Jo Tanner, Senior Project Manager at Netcel tell us how advanced digital technology is transforming the capabilities of charity brands: A CHALLENGED AND CROWDED MARKET We all admire the vital work that charities perform in the UK, but the charity sector has become crowded, with countless good causes vying for […]
Driven by the rise in popularity of people watching online video, advertisers spent more on video ads than banner ads for the first ever time – according to the latest Internet Advertising Bureau UK / PwC Digital Adspend report. In the first half of 2017, advertisers spent £699 million on video ads – a 46% […]