Beautiful New Promo Sees Moon Landing Through the Eyes of First Black Female Astronaut

Beautiful New Promo Sees Moon Landing Through the Eyes of First Black Female Astronaut

To celebrate the 50th anniversary of the Apollo 11 moon landing, Digitas, UNIT9, and ENVY Advertising have teamed up on a powerful new promo, ‘Full Circle’. Centred around the first black female astronaut, Mae Jemison, the film promotes The John F. Kennedy Presidential Library and Museum’s new interactive documentary app, JFK Moonshot. The app, created by […]

Honda uses F1 to launch ‘Powered by Honda’ positioning across range of products

Honda uses F1 to launch ‘Powered by Honda’ positioning across range of products

Digitas UK has created an animated film showing a variety of Honda-powered vehicles and machines racing against each other. It aims to promote Honda’s leading role in Formula One, following the successful launch of its new partnership with Aston Martin Red Bull Racing and its existing partnership with Scuderia Toro Rosso. The high-octane 60, 30 and 15 […]

Emma de la Fosse to join Digitas in lead UK creative role

Emma de la Fosse to join Digitas in lead UK creative role

Digitas’ UK CEO Dani Bassil has hired Emma de la Fosse to lead the agency into a new era of creative excellence. Reporting to Dani, De La Fosse will take up the role of UK chief creative officer and will be responsible for nurturing and developing creative talent within the agency as well as overseeing […]

Piranha Bar Re-Imagine Classic Coco Pops Characters in New Kellogg’s Campaign

Piranha Bar Re-Imagine Classic Coco Pops Characters in New Kellogg’s Campaign

 Kellogg’s iconic Coco Pops characters get a bombastic 2018 refresh in new pan-European spots by up-and-coming production studio Piranha Bar. Led by Digitas and Leo Burnett in London, the new spots envisage a bolder and richer take on Coco the Monkey and his arch nemesis Croc, the dastardly crocodile. The flagship commercial depicts a swash […]

American Express launches new brand platform and Global campaign

American Express launches new brand platform and Global campaign

American Express unveiled a new global brand platform and marketing campaign that reflects how people live and work today, called “Powerful Backing: Don’t Do Business / Don’t Live Life Without It.” The campaign celebrates the new reality that life and business are increasingly interconnected, and the unique role American Express can have in supporting people […]