Channel 4’s £1m Diversity in Advertising Award-winner EA SPORTS launches new FIFA 21 TV campaign tonight

• The campaign highlights the lack of British Asian representation in professional football and celebrates the grassroots football team: the Midnight Ramadan League • The TV ad, created in partnership with adam&eveDDB, features Premier League star and newly signed EA SPORTS FIFA Ambassador, Hamza Choudhury, championing the game-changing impact of role models on future generations • Research shows only 0.25% of the UK’s 4,000 professional footballers are British Asians

Channel 4’s £1m Diversity in Advertising Award-winner EA SPORTS launches new FIFA 21 TV campaign tonight

Channel 4’s £1m Diversity in Advertising Award-winner EA SPORTS launches new FIFA 21 TV campaign tonight

De Bruyne and Dybala Star in the highly anticipated EA SPORTS FIFA 19 Campaign

De Bruyne and Dybala Star in the highly anticipated EA SPORTS FIFA 19 Campaign

In the next phase of promotion for the highly-anticipated FIFA 19 game, footballers Kevin De Bruyne and Paulo Dybala star in a print campaign and gaming assets for the new video game. Media Agency, Lagardère partnered with high-end sport and athlete photographer Rafael Astorga and LS Productions for the FIFA Ultimate Team shoot. The players […]

EA Sports announces the official launch of UFC 2

EA Sports announces the official launch of UFC 2

Electronic Arts Inc. announced the official launch of EA Sports UFC 2, available in retail stores and as a digital download on Xbox One and PlayStation 4. The game features the largest roster ever for an official UFC game, boasting more than 250 athletes, including cover stars, UFC featherweight champion Conor McGregor and former UFC bantamweight champion Ronda […]

EA Sports launches campaign using geo-targeted match-day advertising for Fifa 14

EA Sports launches campaign using geo-targeted match-day advertising for Fifa 14

EA Sports has struck a partnership with mobile advertising service Mobsta to create a geo-technology campaign for the Fifa 14 game targeting football fans within stadium range on match days. The campaign will enable targeted banner advertising for the new Fifa 14 game on iOS and Android devices running location-enabled apps. It works by using […]