Cadbury Creme Egg hacks other brands’ ads to launch an ‘Easter egg’ hunt like no other

Cadbury Creme Egg hacks other brands’ ads to launch an ‘Easter egg’ hunt like no other

Cadbury Creme Egg, the Mondelēz-owned chocolate brand, has revealed a major new integrated campaign, ‘Hunt the White Creme Egg’. The initiative was developed in partnership with creative agency ELVIS. The campaign, which includes TV, print, OOH, digital, social, instore, PR and media partnership activity, announces the return of the coveted white Creme Eggs. It seeks […]

RPM & Cadbury Launch Nationwide Easter Egg Hunts in the UK

RPM & Cadbury Launch Nationwide Easter Egg Hunts in the UK

Creative marketing agency, RPM, have been reappointed by Cadbury to create and deliver the brand’s largest ever Easter weekend experience in partnership with the National Trust and National Trust for Scotland. These events are the culmination of Cadbury’s £6 million ‘Bunny’s Been Busy’ Easter campaign which has seen the classic Cadbury purple egg pop up […]

M&S launches ‘Adventures in which came first?’ campaign for Easter

M&S launches ‘Adventures in which came first?’ campaign for Easter

[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/03/M_S_EASTER_40_SEC_01-21_12h39-720p_HD_MPEG_4.mp4[/KGVID] M&S has launched a new campaign for Easter showcasing its delicious range of chocolatey seasonal treats and innovative new Easter egg designs. The “Adventures in which came first” campaign, created by RKCR/Y&R, celebrates the chocolatey loveliness that is M&S at Easter, and plays on the age-old riddle – which came first the […]

Lidl Launches Easter TV Campaign with All the Trimmings

Lidl Launches Easter TV Campaign with All the Trimmings

Lidl, Britain’s fastest-growing supermarket, unveiled its 2016 Easter TV ad campaign on March 6 during the first break of ITV’s brand new period drama Doctor Thorne. Designed to highlight its full range of delicious, great quality and low-priced products, the campaign encourages families to choose Lidl for their entire Easter weekend shop. Lidl’s Easter campaign, created […]

Space brings Angry Birds Easter Hunt to Thorpe Park Resort

Space brings Angry Birds Easter Hunt to Thorpe Park Resort

To celebrate Easter at Thorpe Park, Space is bringing Angry Birds to life with an experiential event at the Resort over Easter weekend. The Big Easter Hunt supports the launch of Angry Birds Land, and teases the Angry Birds 4D animation experience and themed land opening at Thorpe Park Resort next month. The Big Easter event […]

PEEPS Mark 60 Years by Expressing PEEPSonality With New TVC

This Easter, Marshmallow PEEPS Brand Candies are leaving the nest with their first live-action commercial to be run on TV and via social media. This is PEEPS’ first TV campaign in over ten years and is the brand’s first commercial to kick off an ongoing, year-round TV campaign. In March, PEEPS will present the “Brothers” […]