Swedish creative agency, Stendahls, have unveiled their latest creative activation: The world’s first hotel room where the price you pay is determined by how much time the guests spend on social media. Here, is where screen time is first introduced as the new currency. “The Check Out Suite” is a unique hotel room in Gothenburg, […]
The Economist, a leading source of analysis on international business and world affairs, announced it will expand on its new ‘Never Stop Questioning’ TV commercials with the launch of a companion experiential activation at London Victoria station this week. The experience will continue the guiding thought of The Economist’s new TV ads – the value of always […]
Hundreds of people at London Luton Airport were treated to a spectacular festive surprise, as they witnessed the world’s first Christmas light show to feature a 120ft aircraft. easyJet provided an A320 Airbus to airport ground staff who created the spectacular festive experience by wrapping the aircraft with Christmas lights. The lightshow left the audience […]
This Christmas Swarovski is spreading the sparkle and putting customer experience at the forefront of its marketing activations. Moving away from traditional advertising mediums Swarovski is placing the focus on experiential moments designed to engage and surprise, bringing Swarovski’s signature sparkle to the streets of London, Manchester, Glasgow and Birmingham. The experiential activations were developed […]
 National Geographic and WeWork announced a marketing partnership to bring experiences and events for the network’s new limited series Valley of the Boom into the workplace. Beginning December 3, select WeWork locations in New York, Los Angeles and San Francisco will be transported back in time to the early days of the tech boom, […]
Creative agency Boys+Girls announced its collaboration with Three and Samsung Ireland to launch the world’s first ‘Connected Restaurant’ – the first ever restaurant that is split between two cities, with one half in Dublin and the other in Sydney. This unique pop up will bring families split between Ireland and Australia together for Christmas, despite […]
Footwear brand SOREL is working with media agency UM to build awareness of its latest ranges at 2018’s ELLE Weekender event, which takes place at the London Saatchi Gallery from 30th November to 2nd December. Sorel will host an experiential brand activation at the event that attracts around 5,000 fashion conscious attendees. Members of the […]
It’s one of the last taboos, so leave it to the German nation to dive headfirst into… toilets. Yes, that hidden-away, often neglected and best forgotten ‘smallest room’ plays a starring role in HORNBACH’s new autumn campaign. Together with creative partner Heimat Berlin, Europe’s leading DIY chain is highlighting its bathroom expertise in a […]
Unsuspecting commuters were given a stunning show on November 20, as a sensational acrobatic duo showed off their gymnastic flair and flexibility in several commuter hotspots in Central London and on the Underground. The team of elite gymnasts wow-ed passers-by as they showed off their skills in a variety of athletic and daring moves. […]
A recent study has found that every day, the average person is said to scroll around 2km worth of content – yes, TWO kilometers. That means our thumbs smash a 10k every week. I’m part of a generation that remembers what life was like before the internet and yet now, I can’t really imagine life […]