Kia, the principal sponsor of Surrey County Cricket Club, has launched a 70’s inspired instructional video featuring Surrey star Jade Dernbach to promote the club’s Kia Catch competition. Global marketing & communications agency INNOCEAN UK was briefed by Kia to find an engaging and humorous way to promote the competition which would resonate with cricket […]
Clash of Kings the popular mobile real time strategy game, has launched a brand experience and online content campaign to promote the game among new players in the UK. The activity, created and produced by Wasserman, launched yesterday evening, with 125 Knights taking to the streets of London to battle evil Lava Monsters. The campaign will […]
NHS Blood and Transplant has launched an augmented reality campaign supported by experiential activity to raise awareness of blood donations among potential donors. The campaign, ‘See the power of blood donation’, created by agency 23red, also highlights the life-saving power of blood donations and uses innovative augmented reality technology to encourage the public to offer […]
Wanted Design and NYCxDESIGN invited Circus Family to create a custom-built interactive light installation for the official opening of NYCxDESIGN. In the artistic community of Industry City, the Circus Family team built an interactive LED installation, called Day & Night, exclusively designed to fit the exhibition space. During the day the pulsing light glow invited […]
Night is falling on Copacabana Beach, Rio de Janeiro and unsuspecting passers-by are invited to play a Mystery game of Volleyball. In a glow-in-the-dark environment, they have to face two mysterious female volleyball players. It’s impossible to tell what they look like, but from their moves, the audience can assume that they are physically very […]
Samsung recently opened the doors to Samsung 837, the brand’s answer to the Apple Store. Located in New York’s Meatpacking District at 837 Washington St., the three-floor flagship isn’t so much a store—you can’t buy anything there—but a “marketing hub” for the brand. “[What] we’ve created is a playground where people can connect with Samsung […]
Cultural and semiotic insight specialists Space Doctors announces its collaboration with culinary creatives Bompas & Parr on Choco-Phonica – an experiential installation exploring chocolate through sound and taste. Choco-Phonica’s audiences will be taking part in an innovative experiment into how culture affects taste perception designed in conjunction with University of Oxford. Choco-Phonica opens to the […]
To promote the upcoming horror film Devil’s Due, a horrifying yet humorous scare prank was played on unsuspecting New Yorkers. Titled ‘Devil Baby Attack’, the prank involved a remote-controlled baby carriage roaming the streets of New York. When concerned citizens approached the seemingly unattended carriage, a terrifying demon infant would pop up from under the […]
Following a period of tremendous growth and exciting opportunity, 2014 promises to be another big year for Taxi Studio, starting with the arrival of new Creative Director Steve Burden in January. Steve has consulted all over the world for major players including WPP, Fitch and Interbrand for brands such as Vodafone, BP, Harrods and Qatar […]