Kia celebrates football fans’ dedication with cinematic UEFA partnership follow-up

Kia celebrates football fans’ dedication with cinematic UEFA partnership follow-up

Kia Motors has teamed up with Innocean, Sydney/Seoul-based production company Calltime, and production service company Flatpack for a cinematic follow-up to last year’s epic UEFA Europa League partnership. In a continuation of 2018’s tribute to Europe’s dedicated football fans, the new spot captures commitment to the sport in a number of locations and a variety […]

Social Trends for Sports Fans and Brands – Media Chain Reveal Next Generation of Sports Fans

Social Trends for Sports Fans and Brands – Media Chain Reveal Next Generation of Sports Fans

Instagram is the most popular platform for football content amongst fans, with 41% logging-in while watching matches, showing the significance its holds over sports marketing. A new piece of research, conducted by Media Chain, one of the largest social-first publishers in the world, sheds a light on content consumption and the social habits of the […]

Nākd’s Social Media Campaign Sees Fans’ Doodles Appear Across OOH Billboards

Nākd’s Social Media Campaign Sees Fans’ Doodles Appear Across OOH Billboards

Putting its fans centre-stage, quite literally, pioneering wholefoods snack bar brand Nākd is showcasing the winning doodles from two dedicated fans who entered its ‘Add a little Delight’ social media competition. The sketches will feature in the brand’s out-of-home advertising at London tube stations and rail stations from mid January till the end of the […]

Insta-Granma, Baddie Winkle, Announces Ultimate Bad Ass Bucket List Trip

Insta-Granma, Baddie Winkle, Announces Ultimate Bad Ass Bucket List Trip

Baddie Winkle and Hotels.com announced that the Instagram superstar will be heading to London as she kicks off her #BadAssBucketList tour of North America, Brazil and Europe. Baddie posted on her Instagram page; ‘Guys!!!!! @hotelsdotcom is giving me my bad ass bucket list of a lifetime!! I’m international baby! See you soon #BadAssBucketList’. The epic […]

Copa90 scores Euro 2016 digital content deal with Turkish Airlines

Turkish Airlines has appointed football content specialist Copa90 to create digital content to support its official sponsorship of the 2016 UEFA European Championship. Content will include the series ‘Meet Europe’s Best’ – the ultimate football road trip – with coverage of Europe’s ‘best fans’ which will explore why international football is so special to them, […]

Heineken and Rothco give rugby fans a unique new way to enjoy the game by opening up their bespoke online Rugby Club

Heineken and Rothco give rugby fans a unique new way to enjoy the game by opening up their bespoke online Rugby Club

In a brand new campaign aimed at extending the reach of their official rugby sponsorship, Heineken and creative agency, Rothco, are opening a bespoke online platform for fans. Heinekenrugbyclub.com has been created to enable and inspire rugby supporters to share the social opportunities of rugby. Phase one of the campaign launches on Wednesday 16th March […]