“Goodbye Stereotypes. Hello Zerotypes”

Zalando Waves Goodbye to Outdated Stereotypes

“Goodbye Stereotypes. Hello Zerotypes”

For its latest campaign, Zalando tackles one of the big obstacles to diversity and freedom; stereotypes. The work sets out to say goodbye to outdated stereotypes and make them a thing of the past. In turn, it welcomes us to a richer world of freedom and coins the new term Zerotypes.   Brought to life […]

H&M plots David Beckham ‘t-commerce’ Super Bowl ad

H&M plots David Beckham ‘t-commerce’ Super Bowl ad

H&M is planning to broadcast a Super Bowl TV ad starring David Beckham that will allow viewers to buy items from the former footballer’s underwear range directly through their TVs. According to reports, the Swedish fashion retailer is returning to the Super Bowl after a year away with a campaign for Beckham’s Bodywear range. Viewers […]

Watch the 2013 John Lewis Christmas ad

Watch the 2013 John Lewis Christmas ad

John Lewis has released its Christmas ad online, ahead of its first TV outing on November 9. The animated spot, “the bear and the hare”, returns to the John Lewis theme of finding the perfect gift for someone you love. It features a bear and a hare that have never been able to spend Christmas […]

Burberry launches TV and Instagram push for new fragrance

Burberry is supporting its new men’s fragrance, Brit Rhythm, with a global music-focused ad campaign staring the These New Puritans front man George Barnett and incorporating a TV spot, as well as crowd-sourced images. The campaign runs across TV and social, and will culminate with three gigs in late October. It was made in-house under […]