Every year the cream of the Marketing, Advertising and Communications Industry gather in France for the Cannes Lions Festival, and this year was no different. We caught up with one of the Industry’s brightest mind and SapientRazorfish’s Global Chief Creative Officer, Daniel Bonner, who spoke about moving into his new role and how the Marketing Industry […]
Captify is a global data activation company and pioneer of Search Intelligence. It was recently listed by Forbes as ‘The one to watch in 2017’. Their actionable insights play a crucial role for brands and advertisers; revealing macro world trends, consumer interests, inner-life behaviours and intent signals. With a presence in New York, London, Paris, […]
Adrian Botan is Global Executive Creative Director at McCann Worldgroup. Before that, he was Creative Director at McCann Erickson Romania, which was named one of the top 50 creative agencies in 2007 by the Gunn Report. In 2011, his agency became the first to bring a Cannes Grand Prix to Central and Eastern Europe. In […]
Andrés Ordóñez is a proven creative leader and a force for innovation at Energy BBDO. He has over 15 years of experience in integrated marketing, helping some of the most successful brands in the world achieve creative greatness. One such brand to reap the rewards of Andrés’ creative brilliance recently was Wrigley’s. His ‘Sarah and Juan‘ […]
Appboy is the leading lifecycle engagement platform for marketing, growth, and engagement teams. They empower brands to humanize connections with customers, resulting in better experiences and increased retention, lifetime value, and ROI. With Appboy, brands seamlessly gather and manage actionable customer data, allowing them to reach their audience with targeted, personalized cross-channel messaging experiences. It […]
Programmatic marketing solutions provider, DataXu, was recently named a leader, including the highest score possible in the product strategy criteria in The Forrester Wave: Omnichannel Demand-Side Platforms, Q2 2017 from Forrester Research. Quite an achievement for a company, which started its operations by providing data analysis to NASA, trying to figure out a way to send […]
MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry, and Out There Media’s Rovertos (Rob) Bampiha, certainly fits that bill. In his 17-plus-years in the business, Rob has worked with the likes of PepsiCo, Diageo, Heineken, Nestle, McDonald’s, P&G and FrieslandCampina. But don’t take our […]
MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry, and Christina Knight is most definitely amongst them! Christina has over 30-years experience in the industry, and has set-up UKnight in 2015, which is a communications agent (not an agency) supporting change within the advertising and communications industry, […]
MarComm News’ Legend Series is designed to show a different side of some of the ‘best of the best’ (our legends) personalities of the Marketing and Communications world. These people really don’t need an introduction and we’re sure most people in the industry know their career highlights and stories already! So here is a look […]
MarComm News’ Legend Series is designed to show a different side of some of the ‘best of the best’ (our legends) personalities of the Marketing and Communications world. These people really don’t need an introduction and we’re sure most people in the industry know their career highlights and stories already! So here is a look at Williams […]