MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry, and Charlotte Adorjan is most definitely a bona fide star! Charlotte has a passion for writing, which is evident in her ability to paint a compelling picture with words. In her 15 plus years in […]
MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry, and today we feature Oliver’s creative duo Paul Turner and Magnus Thorne. Paul and Magnus have over 21-years of experience in the industry and have worked with the likes of Coca-Cola, MasterCard, Bacardi and Nescafe between them. While individually they are stars […]
MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry, and Karen Boswell certainly fits that bill. Karen, is a master at helping brands and organisations evolve their marketing from both a strategic and implementation perspective. In her 15 plus years in the industry, she has […]
MarComm’s Star Parade is a new series where we shine the spotlight on some of the global stars from the Marketing and Communications industry. To kick things off we couldn’t think of a better personality than Naz Nazli. Apart from looking like a runway model, Naz in his 15 plus years in the industry, has been […]
Long gone are the days when film was purely seen as the reserve of large corporations with big budgets for television ads, as the gargantuan beast that is The Internet offers multiple platforms for businesses of any size to reach out and connect with targeted audiences via video. The medium of moving pictures is quickly […]
Virtual Reality has been a hot topic recently, especially at South by Southwest. Why is it especially important now? It is starting to be available to the average person and this has the potential to change the world of marketing. VR dominated the recently concluded SxSW, as a top topic of discussion, an award winning feature, and a […]
Independent marketing agency OLIVER, created an infographic detailing the quickly growing Generation Z, which will be ruling the market sooner than you might think. The infographic highlights various aspects of the Gen Z life and helps us predict what their impact on the marketing world may end up being. One essential part of a Gen Z’s […]
International Women’s Day may have been on March 9, but we here at MarComm News think women should be celebrated year round for their amazing work and not just in the marketing industry. But Marketing and Communication is our bread and butter so we have decided to feature a few women who we think are […]
Branding is more than an emblem, colour or typeface, it is a representation of a business, what it stands for and the way in which a customer perceives a company. Even for some of the most iconic British brands, a logo refresh every so often is important. Your branding must evolve as your company progresses […]
Momentum is building towards a sugar tax. What does this mean for Britain’s sugary brands? Earlier in March 2016, the Health Secretary, Jeremy Hunt, stated unequivocally that the idea remains on the table. He was echoing a statement made by the Prime Minister in January, and advice issued by Public Health England in October. The […]