Durex launched a global marketing campaign that aims to challenge some of the misconceptions around female sexual discomfort, highlight its ubiquity and normalise the use of a simple solution – lubrication. Discomfort during sex is a familiar feeling for many women, but few talk about it and less than 50% actually do something about it. […]
As millions around the world tune into the Pyeongchang 2018 Olympic and Paralympic Games, World Radio Day (WRD), celebrated on 13 February 2018, is dedicated to the theme of “Radio and Sports”. On this occasion, the Director-General of UNESCO, Audrey Azoulay, calls on media to provide more equal coverage of women athletes. “The fight for […]
Lissted, the influencer discovery and real-time Twitter filtering platform, has published in-depth research into the comparative retweet performance of male and female UK politics journalists during the 2017 General Election campaign period. The research found male UK politics journalists received 4.3x more retweets from influential Twitter users compared to their female colleagues, and 4.9x more […]
Out There Media and MediaCom have been awarded a Silver at MMA – Mobile Marketing Association’s Smarties Awards in Indonesia for their P&G Indonesia’s Pantene campaign. Commenting on their win: Berlian Dewirani, P&G Indonesia’s Media Manager said “It is a pleasure to work with MediaCom and OTM who have true business and consumer understanding so that we are able to crack a new […]
Two young women have launched a social media campaign to get Nike to make its coolest men’s trainers available in women’s sizes. Emily Hodgson and Emilie Riis, who both work together at ad agency 18 Feet & Rising, are on a mission to spice up the women’s trainer market, which they argue is too bland. […]