Recipe has been appointed lead creative agency for Kingsmill by Allied Bakeries. The agency will be working with Kingsmill on brand strategy across the portfolio leading to creation of TV, Print, OOH and Social campaigns for the brand range. Toby Evea, Business Director at Recipe said, “Kingsmill is one of Britain’s most shopped brands and a […]
Domino’s, one of the UK’s favourite pizza, is delivering a unique take on London Fashion Week, by releasing a limited-edition fashion collection in partnership with luxury streetwear designer, Liam Hodges. An extension of the A/W19 trend for duvet coats, the new collection takes its inspiration from the world of high-end fashion, where comfort meets fun. […]
Nestlé NANKID pays tribute to parents around the world as they roll out their global relaunch campaign called “Amazing Possibles”. The campaign honors the role of every parent in making their children’s every possible happen. In the Philippines, the brand took Filipino parents, doctors, and inspiring social impact leaders to the centerstage through The Museum […]
McDonald’s and Leo Burnett London have launched a surreal new campaign, ‘We Deliver’, which announces the UK-wide roll out of McDelivery by celebrating the unique thrill of enjoying a McDonald’s at home. The campaign highlights a host of novel, bizarrely satisfying eating rituals that McDelivery, via Uber Eats, now makes possible. The hero 30” film takes us on […]
As children across Europe return to school, ROTHCO, part of Accenture Interactive, launches a mind-bending new campaign for FMCG giant Kerry Foods’ reinvented kids’ dairy snacking range, Strings & Things. Directed by Greg Barth at BlinkInk, the two playful TVCs and radio content cement the new brand name of Europe’s most popular cheese in string […]
Macmillan Cancer Support is using artificial intelligence (AI) to drive sign ups to its ‘World’s Biggest Coffee Morning’ event on 27th September. The UK’s leading cancer support charity is working with technology platform Automated Creative for the second year in a row, with the aim of encouraging people to sign up to host their own […]
Wienerschnitzel, the world’s largest hot dog chain, announced today that the company has selected INNOCEAN USA as its Agency of Record to handle strategic, creative and media (planning and buying) responsibilities. INNOCEAN has been charged with the mission to change the perception of the hot dog, allowing Americans to learn the truth about the food they love. “After […]
Three new eateries and an all new retail experience are now open at the Warner Bros. Studio Tour London – The Making of Harry Potter in Leavesden, with design by retail specialist Lumsden Design. Having collaborated on retail projects since the tour first opened in 2012, this latest project sees commercial areas expanded and redeveloped […]
McDonald’s and Leo Burnett London have launched an integrated campaign entitled ‘Just Like McDonald’s’, which seeks to distance the brand from its fast food counterparts by comparing the quality of ingredients you’d find in high-end restaurants and supermarkets with those at McDonald’s. The campaign consists of two 40” films that playfully pose the question: how […]
One of the UK’s leading children’s cookery author, who has sold more than six million cookbooks worldwide, has undertaken a major packaging overhaul with OurDesignAgency to add further trust and credibility to the children’s chilled meals category. It is hoped the Annabel Karmel packaging refresh, along with updated recipes, will reinvigorate the category by creating […]