Today, after a year-long record number of new business wins, GOOD Agency appoints Nilesha Chauvet as Managing Director. Nilesha takes up her new post in July 2020, charged with continuing to drive the agency’s growth— as GOOD experiences rising demand for commercial purpose and third sector brand and fundraising expertise. With almost 25 years of […]
The damaging consequences for children arising from the shortage of social housing in London are laid bare in Bedrooms of London, a new photo-documentary campaign launching at London’s Foundling Museum created by award-winning social change communications agency GOOD Agency for London’s child poverty charity, The Childhood Trust. The exhibition presents a new body of work […]
ShelterBox specialises in emergency shelter for families around the world who have lost everything in natural disasters and conflict. They have always relied heavily on supporters and volunteers to ensure their work has real impact. But, with the recent rise in distrust for international aid charities as well as a crowded marketplace, engaging long term […]
Wild Card has been appointed by the UK’s leading youth homelessness charity, Centrepoint to handle PR for the mass activation phase of its latest fundraising initiative, the Big Broth, following a competitive pitch. The Big Broth kicked off in early 2018 with a search to find the nation’s tastiest homemade soup to raise money for […]
As part of a competitive pitch, it has been announced that Breast Cancer Now has named GOOD Agency as its lead fundraising agency responsible for charity’s new Regular Giving mass marketing campaign. Collaborating with the charity’s team, GOOD will be tasked with creating a new, multi-channel Regular Giving product to recruit and engage donors. The […]
GOOD Agency have been tasked with refreshing WaterAid’s Just Water January abstinence event, leading the strategy, creative ideation and delivery of a sector – first digital wallet pass. Just Water, which runs throughout January, challenges participants to go a whole month drinking just water – no booze, coffee, tea and juice. It’s the toughest abstinence […]
Dogs Trust’s face-to-face fundraisers needed to find a way to cut through and grab the attention of people inundated with constant messaging, and show them what a difference they can make. GOOD Agency have been working with Dogs Trust to create an immersive virtual reality experience that truly engages the public; a powerful way to […]
[KGVID width=”700″ height=”394″]https://marcommnews.com/wp-content/uploads/2017/11/GOO_NSPC001_060.mp4[/KGVID] GOOD Agency has created its first new integrated fundraising campaign with major UK children’s charity NSPCC after being appointed as its lead fundraising agency. The Christmas campaign juxtaposes the joy and magic usually associated with Christmas with the experience of a child who is being sexually abused and suffering in silence. It […]
WaterAid has appointed GOOD agency to help develop an entirely new approach to fundraising. This Winter, WaterAid will take on their most ambitious fundraising target yet, hoping to raise £4 million pounds over the course of three months. The appeal will be match- funded by the government, so we will need to engage a much […]