The Brandtech Group today announces a powerful collaboration with Google Cloud, integrating their cutting-edge AI models into its industry-leading generative AI marketing platform, Pencil Pro. With its collaboration with Google Cloud, The Brandtech Group clients will enjoy access to advanced Google Cloud models as they’re available, with the latest to generate insights, assets, predictions and […]
Expansion of YouTube CTV ads measurement key step forward for global Nielsen ONE strategy Nielsen, a global leader in audience measurement, data and analytics, will expand its Connected TV (CTV) measurement of YouTube ads into 11 global markets. The agreement between Nielsen and Google will integrate YouTube CTV measurement, inclusive of co-viewing, into Nielsen ONE […]
Google has launched a new paid campaign across the UK, France and Germany to showcase the multiple ways to search with the Google app. The campaign has been developed by Stink Studios, Google Creative Lab and Google Brand Studio (EMEA). The Google app helps people to discover the world in a more spontaneous and surprising […]
Following a few weeks of intense judging, The FAB Awards have released their list of Finalists for the 25th edition of their awards programme, which is focused entirely on work done for Food And Beverage Brands. The Awards, which each year attract entries from all over the world, recognises the critical contribution that outstanding creative work makes towards building brands. […]
The 25th edition of The FAB Awards are now open for entries. In previous years, FAB received 3,600 entries from over 50 countries globally. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands, and includes categories for Integrated Campaigns, Advertising, Packaging Design, Direct, Sales […]
Google, Apple, Samsung, and Amazon are the most inspiring brands in the world, according to Wunderman Thompson’s ‘Inspire Score: Top 100 2022’, released today. Now in its third year, the Inspire Score is Wunderman Thompson’s proprietary diagnostic tool which measures a brand’s inspiration status and uncovers the brand attributes that fuel business growth through their […]
