Following Google’s announcement of its latest Android 4.4 mobile operating system ‘KitKat’, Nestlé teamed up with agency JWT to create an ad that spoofs the typical Apple stylized ad. With tongue-firmly-in-cheek, the parody video features Christopher Catlin, Chief Breaks Officer of KitKat, imitating Apple’s Jony Ive and his speech, to announce the arrival of “the […]
Google has launched its premium music streaming service Play Music All Access in the UK and is initially undercutting Spotify’s premium offering on price, with an introductory £7.99 per month offering. The service lets subscribers stream tracks to connected devices from a library of millions of tracks sourced from the music industry’s leading major and […]
Phone hardware company Motorola has unveiled a new logo, which incorporates the Google brand colours and features a new strapline – ‘a Google company’. Motorola Mobility, Motorola’s mobile phone division, was bought by Google in May last year in a $12.5 billion deal. At the time, Google stressed the Motorola Mobility brand would operate independently […]
Google Inc has launched a small network of balloons over the Southern Hemisphere in an experiment it hopes could bring reliable Internet access to the world’s most remote regions, the company said late Friday. The pilot program, Project Loon, took off this month from New Zealand’s South Island, using solar-powered, high-altitude balloons that ride the […]
Burberry has partnered with Google to launch a social campaign that allows users to send their real kisses around the world. The ‘Burberry Kisses’ campaign debuted in June. It is part of Google’s Art, Copy & Code initiative, which aims to humanise technology through emotive digital experiences. The experience is hosted on a dedicated platform […]
Telegraph Media Group has partnered with Halifax to create the first campaign on its Google Currents edition. The deal, brokered by MEC, is also the first to use The Daily Telegraph’s integrated tablet proposition, which offers brands access to its rapidly growing iPad, Flipboard and Google Currents subscribers. The partnership runs for one month, and […]
Google and Amazon have been voted by consumers as the first and second most influential brands in the UK respectively, according to Ipsos Mori’s Top 100 Most Influential brands report revealed in London today. The report, which surveyed 1,000 UK consumers, revealed a mix of pureplay and traditional legacy brands in the top ten, with […]
Google’s addiction to creative experiments continues to skyrocket, and with it comes this, ‘The World Wide Maze’ which essentially, turns your favourite websites into mobile controlled pinball meets marble maze games. Chrome World Wide Maze is the latest experiment from the Google Japan crew that syncs the mobile Chrome browser to a tab on the […]
Google is rolling out its Art, Copy & Code campaign this summer. For those who don’t know what it is:Â Â Art, Copy & Code campaign is a series of projects to show how creativity and technology can work together, and Google will be partnering with the likes of Volkswagen, Burberry and adidas and their agencies. There […]