Jacob’s appoints Grey London as new creative agency

Jacob’s appoints Grey London as new creative agency

Savoury snack brand Jacob’s has announced the appointment of Grey London as their new creative agency, following a pitch process earlier in 2015. The agency has already started working with the brand ahead of launching a new Jacob’s Masterbrand campaign in 2016. The appointment means that Grey London will work across both the sweet and […]

Volvo Goes Car-Free in New Spot, Flips the Car Ad Archetype on its Head

Volvo Goes Car-Free in New Spot, Flips the Car Ad Archetype on its Head

Swedish car-maker Volvo’s latest ad flips the archetypal car commercial on its head with its car-free approach. Created by Grey London, the tranquil 50-second spot features scenic images of forests, rustling leaves and falling snow, making it resemble a nature documentary instead of a hi-octane car commercial. Titled ‘Swedish Air’, it was made to promote […]

The Sun launches multi-million campaign to promote its Sun+ subscription package

The Sun launches multi-million campaign to promote its Sun+ subscription package

http://www.youtube.com/watch?v=t20gAL3ekn8 Sun+, The Sun’s £2 per week digital entertainment bundle, has rolled out a multi-million pound campaign following its launch earlier this year. Devised by Grey London, the Sun+ offering has been promoted in broadcast media in its entirety. A 30-second TV spot breaks  October 4 and positions Sun+ as ‘The Sun, and then some’ […]