Devised by Grey London, the Sun+ offering has been promoted in broadcast media in its entirety.
A 30-second TV spot breaksÂ October 4 and positions Sun+ as âThe Sun, and then someâ by highlighting âthe quantity, quality and diversity of its exclusive contentâ through a time-lapsed mosaic of the bundleâs features, ending on the Sun+ logo.
âThis idea is all about highlighting what a fantastic subscription package Sun+ is in an entertaining and humorous way. Grey Londonâs campaign showcases the breadth of world-class content, near-live football clips and great offers available exclusively to Sun+ members on whichever platform suits them,â said Nick Stringer, News UKâs director of marketing communications.
A 10-second sting follows directly from the TVC, introducing the new Sun+ Lotto feature.
In partnership with Camelot, Sun+ members will have a second chance to win in the National Lottery if they miss out on the main game by entering the new Second Chance Sunday raffle.
This activity is being supported with a live 70-second winners announcement on ITV on Sunday 6 October in the final ad break of The X Factor.