MarketingKind, a new membership community for marketers, is launching itself into the industry via an eBay auction, which will give the highest bidder the chance to work on a life-changing brief. MarketingKind brings marketers together to strengthen the role marketing can play in better advancing humankind, through outcome-oriented online gatherings and practical collaboration. The campaign […]
Creative agency HeyHuman has announced the hire of Henry Moffett as business director.
He will report directly to Neil Davidson and Liz Richardon, agency CEO and managing director/partner respectively. Moffett will drive business growth and awareness of HeyHuman’s in-house neuroscience testing, HeyLab; and its on-site creative capability, HeyStudio. This will all be in close collaboration with Aoife McGuinness, the agency’s expert neuroscience consultant. Prior to HeyHuman, Moffett spent […]
Guinness have teamed up with sports legend Rio Ferdinand for a new, Pan-African partnership.
Guinness Night Football, taking place later this month in Lagos, is the culmination of Guinness and HeyHuman’s campaign across the continent thus far. Two hand-picked five-a-side teams, comprising consumers and African music celebrities, will play the beautiful game in the dark, covered in fluorescent neon lights, in an aircraft hangar – all compèred by Ferdinand. […]
Behavioural communications agency HeyHuman is launching two new campaigns fronted by Kelly Brook to promote SlimFast UK’s range of meal replacement shakes, bars and snacks. The ‘Works for me’ brand ads are designed to reinforce the brand’s effective, doable weight loss proposition by showing how SlimFast seamlessly fits into busy, everyday lives to drive brand […]
The Independent is launching a subscription-driving campaign, focused on championing the need for reliable, agenda-free journalism at a time of great political uncertainty. The campaign, delivered by behavioural communications agency HeyHuman, will culminate at The People’s Vote Let Us Be Heard March, where thousands are set to take to the streets to demand a second […]
Behavioural communications agency HeyHuman is launching the first pan-African Guinness Innovation campaign to support Guinness Smooth, a refreshing new variant. The campaign will run across five markets and is designed to address the perception of Guinness and recruit younger and female consumers into the stout category. HeyHuman was involved in developing the brand and campaign […]
Behavioural communications agency HeyHuman has unveiled a series of immersive installations to promote the SEA LIFE Trust’s (SEA LIFE’s partner charity) world-first beluga whale conservation project, giving visitors the opportunity to step through the glass into their underwater world and get to know the belugas. The installations are live in fifteen different centres across six […]
Behavioural communications agency HeyHuman has unveiled neuroscience evidence revealing that ads with a low cognitive load – the mental effort required to process information – actually generate the highest levels of brand recall. The study, launched at SXSW, found that even ads with high levels of engagement can generate negative motivation and low recall levels if the […]
Behavioural communications agency HeyHuman has added more strategic firepower to its team with the appointment of John Frood as executive planning director. Frood’s remit is to inspire creative bravery across the agency and to ensure it lives and breathes its unique neuromarketing proposition to create more connective content. Frood will work closely with HeyHuman’s dedicated […]
Behavioural communications agency HeyHuman is launching a UK-wide sampling campaign for Green and Black’s to promote the brand’s recently introduced range of luxury, bite-sized chocolates, ‘Velvet Fruit’. The sampling campaign will invite consumers across the country to taste the smooth and fruity dark chocolates from the comfort of a velvet tasting chair, where they will […]