The robotic lawnmower market in Europe is expecting huge growth over the next few years, with it predicted that by 2028 the sector will be worth close to *$1401m and globally and **£10bn by 2032 and just as the gardener comes out of hibernation ready to tackle their lawn, Honda’s new Miimo range, HRM 1000 […]
Saddington Baynes levels up the standard online car configurator, creating a more interactive and immersive user experience with real-time technology.
Using innovative technology to promote their first fully electric car was a no-brainer for Honda. To capture the newness and freshness of the launch – happening first in Sweden, followed by other European markets – whilst also emulating the experience traditionally associated with dealerships, the European brand commissioned integrated production studio Saddington Baynes to develop […]
Digitas UK has devised the latest iteration of its continuing partnership with Honda Racing F1, with a campaign entitled ‘The Calm That Builds The Storm’. The work is UK-led, but with global reach, with Digitas responsible for strategy, creative and media execution. It is set to launch on 10thMarch, the same week as the start […]
Digitas UK has created a high-octane sequel to the acclaimed ‘Powered By Honda’ film released in April earlier this year, to promote Honda’s return to success in Formula One in the run up to the Japanese Grand Prix. The new animated film celebrates Honda’s endless race by showcasing some of the key moments from Mexico […]
Digitas UK has created an animated film showing a variety of Honda-powered vehicles and machines racing against each other. It aims to promote Honda’s leading role in Formula One, following the successful launch of its new partnership with Aston Martin Red Bull Racing and its existing partnership with Scuderia Toro Rosso. The high-octane 60, 30 and 15 […]
Cadbury Creme Egg has partnered with some of the UK’s biggest brands to launch a takeover of out-of-home sites around London’s Waterloo Station. The initiative was developed in partnership with creative agency ELVIS. The ad-takeover aims to build on the momentum behind 2019’s Creme Egg Hunting Season campaign, which sees Cadbury Creme Egg hacking the […]
Dentsu One has launched a new campaign to mark Honda City’s 20 years in the Indian market. Honda City has been at the forefront in its category since inception. However, it is a lesser known fact that the brand has battled multiple competitive threats over a period of 20 extensive years and has remained at the […]
Brand Street India, a leading integrated marketing agency recently announced the identity of its retail division – Retail Story. After having provided retail marketing and communication assistance for quite a while now, the company is now shaping it as a specialised service for their existing and new clients. Retail Story rolls out it’s first campaign, […]
Karmarama has been appointed to create the idents for Honda UK’s new Channel 4 film network sponsorship. The win follows a competitive pitch. The Channel 4 film sponsorship is the biggest in the market, and includes all films across Film4, More4 and e4. The two-year sponsorship deal begins next month, with Karmarama’s new creative campaign […]
Google has revealed the most popular ads of 2015 according to YouTube. The success of John Lewis and Sainsbury’s Christmas ads saw them shoot to the top of the YouTube Year-End Ads Leaderboard. The UK leaderboard charts the most popular advertising videos of 2015, with the top 10 also including Christmas ads from M&S and […]