SALT of Palmar, the first hotel in a new sub-brand from The Lux Collective, has opened in Mauritius, with an identity by London-based branding agency & SMITH. Setting the foundations for a series of planned openings within the SALT brand, this 59-key hotel introduces a new breed of hospitality for the culturally curious, challenging perceptions […]
The Fife Arms, owned by internationally-renowned gallerists Iwan and Manuela Wirth (founders of Hauser & Wirth) has opened in Braemar, Scotland, with branding by London-based studio Here Design. A reimagined Victorian coaching inn, The Fife Arms is a 46-room property that brings together Scottish heritage, craftsmanship and culture with world-class contemporary art and a strong sense […]
It’s been a big few weeks for the Instagram #Egg after scrambling Kylie’s dreams of Instagram domination, so it makes sense to take a well-earned break and head off on holiday – now that it’s a #celebrity and all. With a little help from the experts in where to stay Hotels.com, #Egg is rubbing further salt […]
Whitbread, one of the UK’s largest hotel, restaurant and coffee shop operator, has appointed Milton Keynes based integrated marketing agency Clarity as its lead creative agency without going to pitch. Clarity, previously responsible for Whitbread brands TableTable and Whitbread Inns, will be adding Beefeater, Brewers Fayre, and Thyme to its portfolio. The agency has been tasked […]
Wyndham Hotels & Resorts, the world’s largest hotel franchisor and leading provider of hotel management services, with more than 9,000 hotels and 20 iconic hotel brands, unveiled an exciting new direction for the Ramada Encore by Wyndham brand globally. Recognising that today’s traveller has more choice than ever before, at the heart of this new […]
AccorHotels is passionate about luxury, which means going above and beyond to understand their guests’ desires, even before they do. Partnering with Cossette and The Mill NY/Chicago, Seeker was created with this in mind – a biometric discovery tool designed to side step rational decision making in order to understand the destination the users […]
Most hotels want you to spend time in them. But for millennial travellers, the priority is to get out and experience the city. Assembly is a new hotel brand from Criterion Capital, designed to inspire people to make the most out of their trip. Branding agency Ragged Edge partnered with Criterion to define a proposition […]
Radisson RED, Radisson Hotel Group’s upscale hotel brand that aims to inject new life into hospitality through a focus on informal services, the latest technology, and bold design, has landed in Glasgow. To mark its arrival the hotel has launched its first TV ad campaign, created by BrandCap. Glasgow is the fifth location for the […]
Content creation and marketing agency Studio Black Tomato saw the launch of its first brand video for onefinestay. Targeting high-net-worth consumers the ‘Summer is…’ video launch is the first in a series of videos due to drop later this year. onefinestay, part of the AccorHotels family, is the world’s leading luxury private rental brand and […]
Luxury advertising is rapidly shifting towards digital media, led by luxury hospitality brands. 50% of luxury hospitality advertising will be digital this year, up from 47% in 2017, according to Zenith’s Luxury Advertising Expenditure Forecasts 2018, published on May 13. Across all luxury brands, 33% of advertising will be digital this year, up from 30% in […]