X marks the spot – a new identity for Oxford Street

X marks the spot – a new identity for Oxford Street

London’s Oxford Street is set to launch a new identity, developed by Goosebumps Brand Consultancy, which uses an ‘X’ to ‘mark the spot’. The new identity is based around the proposition ‘it all starts here’. It sees the Oxford Street name shortened to Ox St. Goosebumps was appointed to work on the new branding by […]

Scottish football in branding overhaul

Scottish football in branding overhaul

Glasgow based Material_UK has helped the Scottish Professional Football League rename and rebrand its divisions. n June The Scottish Premier League and Scottish Football League merged to form the Scottish Professional Football League. The newly formed organisation has unveiled its identity alongside the new league logos. The new identity brings together elements of the SPL […]

Red Bee updates Really channel branding

Red Bee updates Really channel branding

Red Bee Media has created new branding for UKTV lifestyle channel Really, based on the brand position Really Gets You. he new identity changes throughout the week and at different times of the day, using a variety of colours and straplines such as Sunday’s ‘Really wish it would last forever’ and Wednesday’s ‘Really over the […]

7-Eleven Redesigns Its Coffee Concept in Sweden

7-Eleven Redesigns Its Coffee Concept in Sweden

Convenience store chain 7-Eleven has updated its coffee concept with redesigned coffee cups, napkins and plastic bags. The International chain approached design agency BVD in the summer of 2012, to redesign its coffee concept and the new identity was implemented in Sweden at the end of the year. Speaking about the redesign, Rikard Ahlberg, Senior […]

1 5 6 7