Inskin appoints Iain Jacob as Non-Executive Director

Inskin appoints Iain Jacob as Non-Executive Director

Iain Jacob, the former CEO of Publicis Media, EMEA, is to be appointed to the Inskin Board as a Non-Executive Director with immediate effect. Iain’s current roles Include: Chair of Cinema First; Chair designate of UKOM; Digital Advisory Board member of Save the Children UK; digital investor and holder of a number of technology company […]

Research proves high-impact digital display ads generate an amplification effect for standard media

Research proves high-impact digital display ads generate an amplification effect for standard media

New research released today by Inskin Media and Lumen Research using a large-scale audience eye-tracking study has proved that high-impact formats, such as pageskins, can help draw consumers’ eyes to standard formats for longer. The UK study, in partnership with Mindshare, carried out 3,160 eye tracking experiments and revealed that, within a browsing session, standard display […]