Wonder creates Instagrammable activation for Epson, with pop-up roadshow in three major cities

Wonder creates Instagrammable activation for Epson, with pop-up roadshow in three major cities

Technology leader Epson launched a brand experience roadshow across three major UK shopping centres in September. The pop-up, which includes an Instagrammable student bedroom and interactive time trial, aims to educate university students on the benefits of buying their most sustainable printer yet – EcoTank. More than 79% of students worry about how to make […]

Klarna launches new international campaign starring Instagram sensation and comedian Celeste Barber

Klarna launches new international campaign  starring Instagram sensation and comedian Celeste Barber

Klarna, the digital buy now and pay later payment provider, has launched an international brand campaign by 72andSunny Amsterdam featuring comedian and Instagram star Celeste Barber. The ‘I Wish I’d Bought It With Klarna’ campaign stars Barber as the host of a home-shopping inspired online mini-series, and premiers across Instagram and YouTube. Using her skills as Instagram’s […]

Berghaus launches ‘Time to Get Out’ campaign via VCCP

Berghaus launches ‘Time to Get Out’ campaign via VCCP

Berghaus has launched a new campaign which evolves from 2018’s successful and celebrated ‘Time to Get Out’ campaign, in which up-and-coming local painters were commissioned to capture their scenic escape in oils. In 2019, Berghaus are applying the same principles of championing undiscovered talent but this time through the realm of photography.  Working with VCCP, […]

Social Chain launches #NoFilterNoFuture with Brita, an influencer campaign spurring the stop of ocean plastic pollution

Social Chain launches #NoFilterNoFuture with Brita, an influencer campaign spurring the stop of ocean plastic pollution

Social Chain, the global, social-first marketing agency, and Brita, have launched #NoFilterNoFuture, a breakthrough social media campaign aimed at jolting people to take action to reduce single-use plastic waste, while driving awareness and purchase intent for Brita’s Filtering Water Bottles. The campaign includes content creation by Instagram influencers, with their posts featuring shocking photoshopped imagery […]

Cristal, the First Beer for Your Stories

Cristal, the First Beer for Your Stories

Have you noticed that Stories in selfie mode are shown flipped and writing appears backwards? Well, Cristal and VMLY&R Peru have noticed that too, so they have developed CRISTALGRAM, a campaign designed to launch a special beer edition with a flipped label. So when you share your moments in today’s most popular platform, your stories […]

ZINE looks to improve accountability of Influencer Marketing

ZINE looks to improve accountability of Influencer Marketing

Leading influencer marketing platform, ZINE, has launched a new accountability tool, Verified Reach, which will improve transparency in influencer marketing leading to more accountable Instagram campaigns. Verified Reach is powered by real-time data from Instagram. It provides influencers and brands with the unique views of a post (the number of people reached) and the total […]

SEEN Connects launches IGTV campaign with unadulterated access to UK’s top influencers

SEEN Connects launches IGTV campaign with unadulterated access to UK’s top influencers

London based influencer marketing agency Connects has partnered with some of the UK’s most prominent influencers, to tell their unadulterated stories and explain what makes their views verified. Launching in January, the IGTV series and longer-format podcasts #VerifiedViews, have been created to help, inspire and bring to life what it is really like to be influential. No scripts, […]

Social Trends for Sports Fans and Brands – Media Chain Reveal Next Generation of Sports Fans

Social Trends for Sports Fans and Brands – Media Chain Reveal Next Generation of Sports Fans

Instagram is the most popular platform for football content amongst fans, with 41% logging-in while watching matches, showing the significance its holds over sports marketing. A new piece of research, conducted by Media Chain, one of the largest social-first publishers in the world, sheds a light on content consumption and the social habits of the […]