This October, for Breast Cancer Awareness month, Leo Burnett London has devised a pro bono campaign for client Breast Cancer Care – the only UK-wide charity providing care, information and support to people affected by breast cancer. The campaign breaks on the first of October and will play out for the duration of the month. It sees Leo Burnett London partnering with Breast Cancer […]
easyJet, one of Europe’s leading airline, launched Look&Book image search, a first for the travel industry, which allows customers to instantly book a flight based on a photo, without them even needing to know the destination. The ground-breaking new feature works like this: if you’re browsing Instagram, and you see somewhere amazing that you […]
Influencer marketing company Buzzoole released the results of research on the use of #ad and #sponsored on Instagram in the first half of 2018. The influencer marketing brandtech company was able to measure the growth of Influencer Marketing campaigns run across social media and found that overall, Instagram posts tagged with the hashtags #ad and #sponsored […]
To support the Ohio Lottery’s efforts to grow its Instagram community, Marcus Thomas has transformed the social channel into an interactive platform. Through a creative campaign launching this summer, consumers have a chance to “catch” Benjamin Franklin by taking a screenshot of him and sharing it on Instagram including #FastGrabTuesdays and tagging @ohlottery for a […]
Today, Mindshare, part of WPP, and Tommy’s, a charity funding research into baby loss, launch a campaign to challenge the cultural silence around the issue using one of the loudest tools at our disposal: social media. At a time when we are more connected than ever before, there remains a deafening silence around baby loss […]
GIL, a Swedish organisation that fights on behalf of people with disabilities, unveiled a provocative new campaign with creative agency, Stendahls. Title “Said by Retards”, the campaign highlight the issue of how the offensive and discriminatory R-word is used – and make people aware that having an intellectual disability isn’t the same as being strange, or stupid. “At GIL, […]
Instagram is the social media meeting point for the art world: it’s where the public, galleries, museums and artists showcase their videos and pictures. All while rendering art more accessible and shareable, it has its limitations, offering masterpieces squeezed into tiny 1080px by 1080px. #BACKTOART is a controversial call to action from Perrotin – an […]
The UK’s leading stock brand Knorr launches ‘Eat Your Feed’, a tool that analyses your Instagram feed and serves up a personalised selection of recipes based on your experiences. Eat Your Feed was created by digital creative agency AnalogFolk. Life is all about new experiences and discovering unique flavours is a big part of that. Knorr has […]
MarComm’s Magnificence is a series where we highlight Magnificent individuals from the Marketing, Design, Advertising and Communications industries. In this magnificence list, we are spotlighting those individuals who provide the business to the creative industry, while protecting their brand’s image and interests. We look at the Chief Marketing Officers (CMO’s). So without further ado, here are our […]
Viacom media network MTV is teasing the launch of a new ‘fitness and wellbeing’ brand platform, dubbed MTV Fit. The entertainment channel is the latest brand to tap into the global social media-driven trend of eating well and exercising. MTV will also be taking advantage of health and fitness’ prominence in new year resolutions, having […]