Blade Runner ad mirrors thirty-five years of television alongside launch of new sci-fi blockbuster To coincide with the eagerly anticipated release of Blade Runner 2049, Sony and Dentsu Japan take viewers on an uber stylish Blade Runner nostalgia trip from the 1982 to 2017 in its latest commercial to promote Bravia televisions. Taking us through […]
There are 781 million illiterate people worldwide who cannot even write their own names. How could UNESCO NGO Japan raise awareness and donations for this problem which is so difficult to feel ‘real’? Beacon/Leo Burnett Tokyo introduced ‘Donate Your Signature’ to let you experience the frustration of illiterate people for yourself by creating unwritable receipts […]
To get safety helmets out of the storage room and into arm’s reach, J. Walter Thompson Japan and Tanizawa Seisakusho, a market leader in helmet manufacturing in Japan, have launched the +MET Project to produce a new design-driven range that doubles up as attractive home accessories. Japan sits on the ‘Ring of Fire’ in the […]
Nissan has used its ‘Intelligent Parking’ technology to solve an everyday issue; tidying away chairs in the office. Alongside its agency TBWA\Hakuhodo, Nissan has built ‘Intelligent Parking Chairs’ that can sense where they are through four ceiling cameras and move back into their original position via a 360-degree motorised roller system. The technology in the […]
KitKat sounds like “kitto katsu,” which means “surely win” in Japanese. That’s made the chocolate bar from Nestlé a popular gift for students studying for university entrance exams, as a way to give them some encouragement during what is surely one of the most stressful times in a young person’s life. Building off its award-winning KIT […]
GroupM APAC has signed a deal with Japanese messaging app Line to give its clients better access to new commercial products and training. Brand accounts are closely monitored on Line to ensure no fake accounts exist, according to the messaging app. The partnership will mean GroupM clients can use official accounts to speak to customers, […]
Puma Running wanted to inspire runners by putting joy in everyday running, so they approached Beacon/ Leo Burnett Tokyo. Other sports brands look to running technology to provide data, to track distances as well as times and even advise on form to athletes. But, for those runners who are not athletes, who simply enjoy the […]
Nike has redesigned the look and capabilities of its FuelBand fitness tracker as part of a flurry of tech-based initiatives being prepped to capture more consumer data and secure its share of the nascent wearable tech arena. http://www.youtube.com/watch?v=YCOBzjsJyEY The FuelBand SE is aesthetically similar to its predecessor, but will come in Pink, Green and Orange […]
‘Back streets of the Internet’ is a short documentary by advertising agency Wieden+Kennedy Tokyo Lab that explores the online creative culture of Japan. Directed by W+K Tokyo Lab art director Shingo Ohno, the documentary seeks to provide “a glimpse of the type of creative culture that exists online behind the language barrier on the backstreets […]
In Japan, a startup company has come up with an unconventional advertising idea—offering free ad-supported underwear to men who don’t mind turning their butts into ad spaces. If you want to receive free underwear with ads on them, simply register on the Free-Pants website—answer a few questions about your personal interests and the kind of […]