krow promotes Annie Fox to ECD, Aileen Ross to Group Head of Strategy and Matt Watts to Group Head of Planning in new management line-up that also includes Darryl George as Deputy ECD
Agency krow London has installed a new management line-up, promoting the former Deputy ECD Annie Fox to ECD and ex-Planning Director Matt Watts to Group Head of Planning. The move also sees Aileen Ross, the agency’s multi-award-winning Planning Director – who has been the lead planner on the DFS business for eight years – promoted […]
The latest animated adventure sees more real DFS sofas miniaturised
krow, part of the MISSION Group reveals the latest animated campaign for DFS, created in collaboration with multi award-winning independent studio Aardman. Once again, much loved inventor Wallace and his long suffering dog Gromit get into a tangle in the brand new ad, but all is saved with the arrival of a DFS seating solution that is […]
The cosy comfortable feel of DFS’ Christmas ad, featuring Aardman’s much-loved Wallace & Gromit characters, would not have been possible without the enormous amount of hard work and painstaking attention to detail that went on behind the scenes. Aardman creative director Merlin Crossingham, Darryl George, creative director at krow, part of The MISSION Group, and […]
Furniture retailer DFS is launching its first Christmas brand campaign from krow, part of The MISSION Group. A reflection of the timeless celebration of Christmas, in the fantasy animated world of Wallace & Gromit. The campaign – its second featuring Aardman’s Wallace and Gromit – features the two much-loved characters taking Wallace’s new invention, the “Ewe-phonia,” carol […]
The many lives of a family sofa – from toddler playground to home office to dog bed – feature in a new ad campaign from sofa and furniture expert DFS, promoting its new durable fabric called Resilience. The campaign was created by independent agency krow London. A 20-second television ad shows kids, pets and a […]
DFS, the UK’s largest sofa retailer and manufacturer, is launching Halo Luxe – an exclusive high-quality leather range of sofas and chairs. The campaign, called ‘The Art of Luxury Leather’, has been made by independent creative agency krow. To convey the sheer pleasure of touching a Halo Luxe piece, the film at the heart of the […]
krow has been tasked with developing a new brand positioning and strategy for retailer Toolstation, which supplies tools, accessories and building supplies to the trade, home improvers and self-builders, via more than 400 branches nationwide. Toolstation’s most recent campaign, ‘Helping Hand’, brought a fun twist to the brand’s positioning by creating a literal, helping hand, representing […]
Krow, part of the MISSION Group, has been appointed to handle a social media project for Europe’s leading online contact lenses retailer, Vision Direct, following a competitive pitch. The partnership between Krow and Vision Direct will see Krow supporting and working alongside the in-house team to produce social media creative campaigns. The new work will go […]
krow has named Annie Fox as Deputy Executive Creative Director with a brief to boost its full service and integrated creative capabilities. Annie was previously Creative Director at Digitas UK. At krow, she reports to Executive Creative Director, Nick Hastings, and will work across all the agency’s clients. Among the notable campaigns she has worked […]
Catherine Davis is joining The MISSION Group in the newly created role of Group Marketing Director Davis, a vastly experienced agency new business and marketing operator, will assume responsibility for accelerating growth across both The MISSION Group and krow, which recently announced its merger with fellow group agency Bigdog. Previously Chief Marketing Officer at Grey London […]
