Lucky Generals Creates Fictional Toys To Tackle Tragedy Of Child Poverty This Christmas
Lucky Generals Creates Fictional Toys To Tackle Tragedy Of Child Poverty This Christmas
Amazon Super Bowl spot “Alexa’s Body” from Lucky Generals has been nominated for an Emmy
Amazon Super Bowl spot “Alexa’s Body” from Lucky Generals has been nominated for an Emmy
Virgin Atlantic appoints Lucky Generals as creative agency
Virgin Atlantic appoints Lucky Generals as creative agency
Lucky Generals promotes Cressida Holmes-Smith to Managing Director
Lucky Generals has promoted its joint-head of account management and Co-op lead Cressida Holmes-Smith to the position of Managing Director as it begins bringing through its next generation of leadership. Cressida has been with the agency for three years. In that time she has not only bedded in the complex Co-op account but also grown […]
Go Luck Yourself: New Book Shows You How To Improve Your Brand’s Luck
One of the founders of Lucky Generals, Andy Nairn, has launched his first book. GO LUCK YOURSELF explores the power of luck in building a brand. It’s published by Harriman House (whose other authors include Dave Trott and Richard Shotton) and is available for pre-order now, for a June launch. In the book, Nairn (who […]
Diversity in the ad world boosted as agencies including Lucky Generals, Elvis, Red Brick Road and UNLIMITED join Marketing Debuts
10 companies now signed up to The Industry Club’s diversity-focused apprenticeship scheme
The Industry Club has announced the full list employers who’ll be taking on young people from diverse backgrounds in the Marketing Debuts apprenticeship scheme. The apprenticeship scheme is placing 14 students in roles from diverse and low social mobility backgrounds only. Those signed up to new apprentices in the Creative Project Management and Social Media […]
Lucky Generals wins Little Moons account
Little Moons, the mochi ice cream company, has appointed Lucky Generals to its agency roster as it looks to build on its already rapid growth across Europe. It picked up the account after the chemistry stage, which included two other agencies. Lucky Generals will be briefed with creating Little Moons’ entire brand platform, which will […]
Determined Young Ballerina Brings Community Together In Amazon’s New Christmas Television Advert For 2020
Full 120 second advert launches on 3rd November at 8.15pm, during The Great British Bake Off on Channel 4 The advert tells an inspiring story of tenacity, friendship and family and features an original arrangement of “The Show Must Go On” by Queen
Amazon today launches a global Christmas TV ad campaign which follows a young, talented ballet dancer as she prepares for the role of a lifetime. This being 2020, things don’t go to plan, but with the support of friends and family, and her own tenacity and optimism, she delivers a spectacular performance for her awestruck neighbours. Simon […]
Lucky Generals and Vonage deliver straightforward communications in far from straightforward times
Vonage continues pushing its message of straightforward business communications in its next round of work by Lucky Generals New York – three new ads all filmed in Uruguay under COVID-19 restrictions. The three films focus on Vonage’s Video APIs, which have become an even more important product for the business in the current remote and […]
Lucky Generals opens The Barracks – employment scheme for lower-socio economic backgrounds
An employment scheme aimed at candidates from outside of London and from lower-socio economic backgrounds - where accommodation is provided free of charge. The lucky recruit will be given the chance to live in a flat in Stratford totally funded by the agency for the duration of the scheme
Only 0.2 million (8.1%) of the 1.9 million jobs in the Creative Industries are filled by those from less advantaged groups. Focus on Employment Report: Department for Culture Media and Sport (2016) Opportunities [in creative industries] are ‘out of reach’ for many and the workforce looks dramatically different from the UK population. Creative Industry’s Policy and Evidence […]