Latest from Ohio Lottery, which has recently launched their holiday campaign with its primary AOR, Marcus Thomas. The campaign takes a playful approach to promoting Merry Millions, this year’s $20 holiday-themed Scratch-Off, with the decision to forego the traditional holiday campaign that often relies on seasonal tropes. Instead, the agency decided to develop the campaign off of 30 different daily national […]
Marcus Thomas has planned and executed TourismOhio’s largest media plan since introducing its new brand, ‘Ohio. Find It Here’. The campaign aims to boost road trip tourism to various Ohio cities by creating the Midwest Living Road Rally from May 6-10. TourismOhio partnered with blog Full-Time Travel, who will visit each city, post on Instagram and […]
Cleveland-based independent agency, Marcus Thomas LLC, announced several promotions within its creative group, including the promotion of Jamie Venorsky to Chief Creative Officer, a new position for the agency. The role will report in to the agency’s Chief Idea Officer, Joanne Kim, who leads creative innovation for the agency. Venorsky joined Marcus Thomas in 1999 as an art director and most recently […]
Full-service independent advertising agency, Marcus Thomas, have appointed Morgan Connor as Culture and Coaching Director. Connor will lead talent management, ensuring the agency is well positioned to competitively attract the highest caliber of people necessary for continued agency success. In addition, she will head up human resources and benefits administration, performance management and training to continue the agency’s reputation as a best-in-class employer. In this […]
The Ohio Lottery has launched its holiday campaign titled “It’s Never Too Late,” in association with independent agency, Marcus Thomas. The campaign centres around the idea that the Ohio Lottery is most likely not top of mind for consumers as they celebrate the holiday season, but that the brand will be there when they have waited a bit too long […]
Key4Women, a network dedicated to helping entrepreneurial and professional women succeed in business, in partnership with independent agency, Marcus Thomas LLC, launched a social media campaign to coincide with October’s National Women in Small Business month. Marcus Thomas created the campaign concept, #RealLifeBosses, which aims to combat gender bias in the workplace, while celebrating […]
Marcus Thomas, an independent marketing communications agency based here, has acquired Devs United, a customer engagement technology company, focused on providing solutions around the Salesforce platform. Devs United helps companies implement customer relationship management (CRM) programs, marketing automation technologies and other customer engagements applications as a registered Salesforce consulting partner. Its team of 20 technologists […]
Troy-Bilt and its agency of record, Marcus Thomas, launched a new campaign titled “Ask Troy,” which demonstrates the brand’s commitment to solving problems for homeowners and adding value throughout their journey in the yard. The campaign includes weather-triggered digital ads on Weather.com developed through a partnership with IBM/Watson, and the “Ask Troy-Bilt” Alexa skill on […]
To support the Ohio Lottery’s efforts to grow its Instagram community, Marcus Thomas has transformed the social channel into an interactive platform. Through a creative campaign launching this summer, consumers have a chance to “catch” Benjamin Franklin by taking a screenshot of him and sharing it on Instagram including #FastGrabTuesdays and tagging @ohlottery for a […]
Cleveland-based independent agency, Marcus Thomas and The Ohio Lottery launched a new campaign to challenge people’s conceptions on what it means to “win” by focusing on the emotional impact smaller monetary amounts of wins can lead to, broadening the audience and leading to more ticket sales. The campaign, titled “Feel Like a Million,” focuses on […]