Launching June 26, new research conducted on behalf of marketing communications agency Clarity lifts the lid on consumers thoughts about disruption, finding that over half (58%) think it’s a positive thing. With retail in a constant state of flux, in the main marketers tend to focus on the impact this is having on the brands […]
It was a great year for work at the Cannes Lions this year. After a few mixed years, insights and ideas have returned to the festival with a bang. While some of the best work came from familiar territory: not-for-profit, fast food and soft drinks, other great ideas sprung up from further afield: pet nutrition, air […]
Kids of the world stage an intervention to protect Danish kids from skin cancer in the Danish Cancer Society and TrygFonden’s charming new campaign, created by &Co NoA and directed by Peter Harton. Following the Cannes Lions and Clio award-winning campaign, ‘Help a Dane’, which addressed Danes in general in 2017, this new campaign, ‘Help a Small […]
Finnish brewery Sinebrycoff is re-launching the craft range of their leading beer brand KOFF with a revolutionary redesign by international brand acceleration agency, bluemarlin. KOFF is a contemporary heritage brand that exists to transform moments into celebrations. Its craft range offers consumers exceptionally fresh tasting and high quality beers for occasions where the celebration demands […]
Flying Blue, the Air France-KLM loyalty programme, one of the largest in Europe, has launched a service to tackle jetlag: one of the biggest challenges for travellers. It has partnered with Isobar to create the “Jetlag Social Club” – the first guide of its kind designed by an airline loyalty programme. Developed as an app, this service […]
This summer marks what is set to be the biggest Women’s World Cup to date. To celebrate this momentous event, DW Fitness First, one of the largest privately owned health and fitness providers in the world, partners with international sporting goods retailer, Intersport. In collaboration with independent creative agency Hatch London and media brokering agency […]
Ben Golik, Chief Creative Officer at customer agency LIDA, part of M&C Saatchi Group, has created a series of typographic artworks to mark the lead-up to Pride in London on 6 July 2019. The project puts a modern, typographic twist on the iconic Pride rainbow flag colour-way. Each print uses copy to celebrate the individual […]
Inskin Media has announced a global advertising partnership with Formula 1, to exclusively deliver high-impact, non-intrusive Pageskin ad formats for the very first time across Formula1.com. Formula 1, the pinnacle of motorsport, is watched by an audience of 550 million a year and takes place in 21 countries, across five continents. The deal opens up an incremental […]
Ogilvy UK announced two new strategy heads join the business, bolstering strategic leadership and bringing added depth in data, insights and innovation to the agency and its clients. Sarah Blackman, Head of Strategic Innovation and Kate Wheaton, Head of Customer Engagement Strategy will both join Gen Kobayashi, Head of Strategy, Communications, to lead an experienced […]
Mindshare UK, part of WPP, announced the appointment of Kristiina Railo to the role of Head of New Business and Marketing, and Lara Ponniah to the role of Partner for Grow@Mindshare. As Head of New Business and Marketing, Railo will be responsible for taking Mindshare UK’s audience-first proposition to market, and ensuring that the benefits […]