Serviceplan Malaysia have hired Senior Creative Director Richard Chong to work closely with General Manager Elaine J. Chew with the remit of expanding Serviceplan business in the region. Founded in 2017 to increase the footprint of Serviceplan Group in the APAC region, Serviceplan Malaysia is the leading creative agency for BMW Malaysia, the fringe agency […]
All-new food supplement start-up Sea CBD reveals its brand identity and packaging created by design and innovation agency Echo. Inspired by the calming and invigorating qualities of the sea, this design is a fresh direction for the fast-growing CBD oil market in the UK. Founders Claire Griffiths and Jack Jackson met while working in the […]
Cadbury Creme Egg has partnered with some of the UK’s biggest brands to launch a takeover of out-of-home sites around London’s Waterloo Station. The initiative was developed in partnership with creative agency ELVIS. The ad-takeover aims to build on the momentum behind 2019’s Creme Egg Hunting Season campaign, which sees Cadbury Creme Egg hacking the […]
A staggering 38% of British children refuse to sit down at the family dinner table, according to new data commissioned by Aldi, with over a quarter of UK parents blaming online gaming for this phenomenon. As a champion of bringing families together round the dinner table, Aldi is launching an online service to help parents […]
Brand, creative and digital agency Mr B & Friends has launched a new website for leading provider of self-invested personal pension schemes (SIPPs), Curtis Banks. The new website marks the completion of the rebrand that Curtis Banks has undertaken over the last two years to create a strong, cohesive brand identity following the acquisition of […]
French people are rooting for locally produced products. Recent figures show that 93% of them are buying ‘Made in France’ products as a means of supporting their local economy and creating jobs. They’re even ready to pay more for it; according to a 2017 Ifop survey for Pro France “French people and the Made in […]
YouTube partnered with Ad Council on three causes — empowering girls in STEM, preparing for disasters, and ending hunger —challenging AMP Agency and five other world-class creative agencies to explore how a deeper understanding of the people they’re trying to reach could create stories that drive real change. Working with YouTube and Google, the team identified 12 audiences interested in […]
O Boticário, one of the largest cosmetics and perfumes franchises in the world, presents a super production to introduce Quasar Brave, a fragrance that has purified sake alcohol and black Ceylan leaf (black tea) in its composition. The Asian elements give the perfume the aura of wisdom and courage of the samurai warriors. And, therefore, […]
Behavioural communications agency HeyHuman has unveiled neuroscience evidence revealing that ads with a low cognitive load – the mental effort required to process information – actually generate the highest levels of brand recall. The study, launched at SXSW, found that even ads with high levels of engagement can generate negative motivation and low recall levels if the […]
Future Lions, AKQA’s global student competition to unearth the next generation of talent, is now open for entries. An undergraduate competition and showcase for inspirational thinking, Future Lions, is run in collaboration with the Cannes Lions International Festival of Creativity. 2019’s Future Lions theme is a call to action for students all over the world […]