Cadbury has revealed a social content push to support the return of its ‘Buy a Legend, Win a Legend’ promotion, featuring football legends Jamie Redknapp and Gary Neville. The initiative was developed in partnership with creative agency ELVIS. As part of this year’s ‘Buy a Legend, Win a Legend’ campaign, which is now in its […]
A simple plastic bag seems harmless, but it can represent extreme suffering – and even death – for thousands of animals in the oceans. Depicting this unfortunate truth through strong images, Sea Shepherd, an NGO focused on the conservation of marine wildlife, is launching a plastic awareness campaign. 3D ads have been created in partnership […]
Discussing women’s rights is deemed inappropriate in Kazakhstani society, as is a woman’s desire to study or work. Yet, nearly nine million Kazakhstan women account for 40% of the country’s GDP. 43% of all Kazakhstan’s small and medium sized businesses are operated by women and 52% of the country’s sole proprietors are female. ForteBank is […]
A campaign created by FCB Cape Town and Hellocomputer for NetFlorist, South Africa’s largest online florist and gifting company, came to the business’s rescue when sales dried up in 2018. According to Managing Director, Ryan Bacher, the old adage ‘Nothing says I love you quite like flowers’ just didn’t hold water when it came to […]
Panasonic unveils a heart-racing trailer-style brand film created by creative agency Brave and produced by Great Guns to promote the launch of its new TV. Tomb Raider director, Roar Uthaug, shot the high-octane 90-second spot, ‘Hollywood To Your Home’, in the style of an action-packed blockbuster trailer to showcase the capabilities of Panasonic’s new TV model. Diving […]
Sky Sports ushers in the next chapter of Formula 1 with a rousing new ad that takes us back to where it all began. The 40-second promo was created by Sky’s in-house advertising agency, Sky Creative Agency. ENVY Advertising crafted the sound design and reworked Fleetwood Mac’s classic F1 theme, ‘The Chain’ to complement the […]
In honour of International Women’s Day, London-based post-production house, Big Buoy, have created a representational video with one key message; Women should encourage each other. Boasting an all-female cast, the film features the Big Buoy girls, from producers to animation directors, sporting full-face balaclavas as they become a humanised metaphor for strength in sisterhood. The […]
Wunderman UK is launching a new initiative ‘Fund Female’, encouraging Wunderman employees to consciously support female-owned businesses. Starting on International Women’s Day, Friday 8th March, and running for a week, staff will take up the challenge to shop exclusively at women-owned businesses. The initiative aligns with IWD’s campaign theme for 2019, #BalanceforBetter. Wunderman has created a […]
To coincide with International Women’s Day 2019, a coding training program for young women designed to improve gender parity in the digital industries, has been developed by Sarenza with Serviceplan France and BECOMTECH. For Sarenza, a French company specialising in the online sale of shoes and accessories, equality between men and women at work is […]
Havas Media Group furthers its commitment to meaningful media with two new additions to its global team. Thomas Minc joins the media team as Managing Director, Global Strategy, and Ellen Zaleski as Managing Director, Global Insights. Both Minc and Zaleski report to Havas Media Group’s Global Chief Strategy Officer, Greg James. The duo will co-lead […]