Royal Philips (NYSE: PHG, AEX: PHIA), a global leader in health technology, launches the new #ShareTheCare brand positioning and movement for Philips Avent, calling on families, friends, and communities to help moms and all new parents share the care, so they can prioritize their well-being and self-care to provide the best care for baby. The […]
Decathlon, the third biggest sports company in the world, today relaunches its brand to reflect its transformation from French retailer to global sports brand, in partnership with global brand consultancy Wolff Olins. Following a collaboration over two years, the rebrand spans across strategy, design, internal culture and brand experience, and encompasses every Decathlon touchpoint: revitalising […]
Dutch bike subscription brand Swapfiets has wheeled out its brand new global marketing campaign, targeting digital natives across key European cities including London, as it aims to introduce both experienced and novice cyclists to the world of ‘worry-free biking’. The digital campaign spotlights Swapfiets’ key “worry-free biking” messaging and embraces a quirky sense of humour perfect for the UK market. […]
‘The Grit’ is the advert debut from BAFTA nominated director Molly Manning Walker and is a celebration of confidence, spirit and sheer quality in the women’s game today, featuring real football players The advert kicks off Amazon’s integrated brand campaign and will run across Broadcast TV, Video On Demand, Cinema, Online Video, Social and Out […]
innocent Drinks, Europe’s leading healthy drinks company, is taking commuters on a journey deep into the earth in a new immersive campaign to raise awareness of the importance of healthy soil. Digital advertising formats immerse passengers at three major Elizabeth line stations in an alternative “underground” environment that highlights the important part soil health plays […]
Informal PowerPoint Presentation Conceit Coupled With An Authentic Teen Voice Resonate With Parents The numbers aren’t pretty. Suicide is the second leading cause of death among teens, and yet 3-in-4 parents are unaware that their kids are having suicidal thoughts. Research shows one difference-maker is parents simply asking their kids: “Are you thinking about suicide?” […]
A captivating journey through Bon Jovi’s world Get ready for an electrifying first! Bon Jovi is unlocking the doors to their legendary archives for an unforgettable celebration of the band’s 40th anniversary. Welcome to “Backstage with Bon Jovi” a groundbreaking digital journey into the heart of rock history. Crafted by Bon Jovi Management, Definitive, and […]
As part of its 25th anniversary, leading global sports media platform LiveScore has today launched Evolution of Fan, a report reflecting on the past 25 years of football fandom within the ever-changing landscape of technological advancements. Showcasing data from nearly 25,000 football fans, LiveScore’s new report reveals the shifts in the way fans interact with, […]
Ahead of International Women’s Day (8th March), John Lewis and creative partners Saatchi & Saatchi have unveiled new work to mark the launch of John Lewis & Sisters, the retailers’ new platform inviting makers, designers, producers and women-led brands to have their products stocked for Christmas. To celebrate, John Lewis & Partners has this week […]
The global talent shortage is still a reality for many companies and attracting the right candidates requires ingenuity. A consulting company devised an interactive challenge for potential employees that calls for beating their AI engine. The skilled workforce shortage has been an ongoing issue for the last few years, especially in fields that require qualified […]
