Revolutionizing Automotive Advertising: Nissan’s CGI Masterpiece Unveiled in City Walk Dubai

Revolutionizing Automotive Advertising: Nissan’s CGI Masterpiece Unveiled in City Walk Dubai

In a stunning showcase of digital artistry, Nissan Middle East recently revealed a CGI masterpiece featuring the iconic Patrol lineup on the billboard of City Walk Dubai. This viral video seamlessly integrates cutting-edge technology with a creative vision, portraying the Patrol against dynamic, surreal landscapes that mirror its robust elegance and advanced features. Crafted using […]

This Valentine’s day, Reliance Jewels and Scarecrow M&C Saatchi breaks the stereotype by calling women as stronger half instead of better half.

This Valentine’s day, Reliance Jewels and Scarecrow M&C Saatchi breaks the stereotype by calling women as stronger half instead of better half.

In a world that’s constantly evolving, new narratives are questioning the existing notions and breaking stereotypes in every aspect of life. One such being where men are automatically assumed to be stronger in a relationship by the virtue of their physical strength. Though while introducing the woman the society regards her as the ‘better half’. […]

An AI Love Story SKYN Send Two Lovesick AIs on a Date

An AI Love Story SKYN Send Two Lovesick AIs on a Date

New campaign by UltraSuperNew shows a unique perspective on love in the digital age Today, leading condom brand SKYN launches its annual Valentine’s Day campaign for the Japanese market, showcasing the romantic journey of two AI platforms on a date. Traditionally focussing on relationships between long-term couples, this year’s campaign, ‘Human Softness,’ explores the dynamics […]

Embark Veterinary, Inc. Selects Colossus Creative Co. as Agency of Record

Embark Veterinary, Inc. Selects Colossus Creative Co. as Agency of Record

Embark Veterinary, a global leader in dog health and genetics, today announced the appointment of independent creative company Colossus Creative Co. as its agency of record. The collaboration is focused on a transformative brand campaign set to launch in March 2024 spotlighting Embark’s unique position in the more than $345 million canine genetics and health […]

Barrett Hofherr Creates New Work for Re-introduction of Sutter Health

Barrett Hofherr Creates New Work for Re-introduction of Sutter Health

Full-service creative agency Barrett Hofherr has created “Never Stop,” a new campaign for integrated health delivery system Sutter Health that uses real patients, doctors, and other workers as talent. The brand relaunch signals the continued momentum underway at one of the nation’s leading health systems and underscores the organization’s storied history and real focus on caring for more patients, […]

Will you be next? Allwyn launches new, unmissable Lotto campaign through VCCP and Hearts & Science

Will you be next? Allwyn launches new, unmissable Lotto campaign through VCCP and Hearts & Science

Allwyn, the first new operator of The National Lottery in nearly 30 years, will tomorrow launch its opening campaign, Will you be next?, as it takes over the reins on 1 February. Over the course of its 10-year licence, Allwyn’s overarching ambition is to offer more games, attract more players, inject more entertainment, create more […]

THE NEW YORK BOTANICAL GARDEN UNVEILS MAJOR BRAND REFRESH IN PARTNERSHIP WITH WOLFF OLINS

THE NEW YORK BOTANICAL GARDEN UNVEILS MAJOR BRAND REFRESH IN PARTNERSHIP WITH WOLFF OLINS

The New York Botanical Garden (NYBG) today unveils its first major brand refresh in over a decade in partnership with global brand consultancy Wolff Olins. An updated brand strategy, visual and verbal identity pave the way for a new chapter for NYBG, celebrating a closer alignment between the physical, local experience of visiting the Bronx-based […]

DORITOS® Launches First International Brand Platform, ‘For the Bold in Everyone’

DORITOS® Launches First International Brand Platform, ‘For the Bold in Everyone’

The platform includes multiple humorous commercial films from BAFTA Award-winning director Gary Freedman inspiring people to re-examine their biases, igniting a world of bold self-expression. Doritos is debuting the brand’s first-ever unified international creative campaign and brand platform, ‘For the Bold in Everyone’, strategically redefining the meaning of “bold” and inspiring people to be triangles […]

LIFEHACKS TO LIVE LONGER… MAYBE

LIFEHACKS TO LIVE LONGER… MAYBE

New campaign KesselsKramer for exhibition Living Looonger in De Studio of NEMO Science Museum shows how far we go to become very old. Breaking news: we’re all going to die! Fortunately, there are a few simple tricks you can apply to live a few years longer! Maybe. For Living Looonger, the new exhibition at De […]

Partners in Ambition: STORMBRANDS rebrands boutique advisory firm Invicta Finance

Partners in Ambition: STORMBRANDS rebrands boutique advisory firm Invicta Finance

STORMBRANDS, the branding, design and communications agency, has set Invicta Finance up for future growth with a new and dynamic brand. A bold new creative platform for the boutique asset finance advisory firm is centred around the idea of ‘Partners in Ambition’. Invicta Finance is active in business aviation, yachting and high-end real estate, serving […]

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