Data-driven email marketing specialist preps raft of new products and services and builds out new advisory board Customer acquisition specialist esbconnect has successfully completed a management buyout. CEO and co-founder Suzanna Chaplin takes the reins and will steer the company’s first-party services into the cookieless ecosystem, at a time when email is finding fresh relevance […]
Integrated campaign shines a light on the ongoing investment TfL is making through its improvement plan Transport for London (TfL) with the help of agency of record VCCP London and Wavemaker UK, is today launching an awareness campaign for the ongoing huge range of improvements TfL is making across its network. The campaign aims to […]
Playground xyz, the leading attention measurement and optimisation platform, today announced a new partnership between its Attention Intelligence Platform (AIP) and PubMatic (NASDAQ: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, allowing advertisers to create bespoke, high-attention marketplaces within the sell-side platform. Playground xyz’s AIP technology fuses eye tracking panel […]
Today, Budweiser, the proud partner of the England Women’s team since 2019, kicks off its new multi-channel campaign ahead of the 2023 FIFA Women’s World CupTM, featuring Beth Mead and England football legend Karen Carney. Delivered across VOD, social, digital and Out of Home, the campaign ‘Greatness is Yours to Take’, is centred on those […]
Trainline, the leading European train and bus ticketing app, has announced its new summer advertising campaign for the Spanish market. Created with DUDE, Trainline has developed a unique and fun ad that highlights how using their app saves money to spend on more important items on vacation, like mosquito repellent or sun cream. This is […]
BOSTON… BIGGBY® COFFEE, headquartered in East Lansing, Mich., has tapped MMB to help craft their brand strategy and digital content for their full contingent of 350-plus cafes across the Midwest and South, according to MMB Managing Partner, Chad Caufield. Working with BIGGBY® COFFEE President, John Gilkey, MMB will tap into the BIGGBY® COFFEE brand differentials […]
Technology allows advertisers to run full-funnel influencer campaigns effectively and efficiently, and helps creators seek out best-fit brands, saving time and managing collaborations in one place impact.com, the world’s leading partnership management platform, today announced the launch of impact.com / creator, an influencer marketing platform that allows advertisers to discover, create, manage, and scale full-funnel […]
‘Where There’s Spice, There’s Cobra’ Cobra Beer announce that its new look will be rolled out across its entire range, reinforcing its reputation as the perfect pairing with Pan-Asian cuisine. The creative new design and iconography responds to changing consumer tastes – with 61% of 18-34 year olds1 reporting that they were adventurous in trying new […]
MarTech and e-commerce connected agency SalesTube, a division of Group One, Serviceplan Group’s agency in Poland, have been selected by Avon International as consultants for a global project in the field of marketing data analytics. One of the key elements of Avon’s digital transformation is a change in approach to analyzing the effectiveness of marketing […]
As American Express presents BST Hyde Park celebrates its 10th year, AEG Global Partnerships, the team behind the naming rights and partnership activations at the festival, is looking back at some of the highlights and how these activations continue to enhance the experience of millions of festivalgoers. Since the festival’s inception a decade ago, the […]