Full-service digital agency Human has expanded MyDenver, a multimedia advertising campaign intended to drive traffic to hip, historic district Downtown Denver. The objective is to get visitors to ditch rigid plans and encourage exploration. It’s the first integrated campaign for the “MyDenver” theme since its 2022 debut. Downtown Denver Partnership (DDP) hired the agency to […]
The brand continues to gain momentum with the launch of new national advertising campaign this fall Pete & Gerry’s Pasture-Raised Eggs, part of the Pete & Gerry’s family of egg brands, including Pete & Gerry’s Organic and Nellie’s Free Range, today announced the launch of their latest campaign, “(Almost) The Wildest Eggs You Can Get.” […]
Grey London is launching a new campaign for Vodafone in Ireland to promote its RED Family plan, which allows customers to save money when they hold between 3 and 6 mobile, and now broadband accounts. The campaign RED Family, which will run across TV, VOD, radio, OOH, print, digital and social media platforms, will run […]
Google has launched a new paid campaign across the UK, France and Germany to showcase the multiple ways to search with the Google app. The campaign has been developed by Stink Studios, Google Creative Lab and Google Brand Studio (EMEA). The Google app helps people to discover the world in a more spontaneous and surprising […]
As proud sponsors of the Irish Rugby Football Union, the brand plays with the natural caution and self-deprecation of Irish fans when thinking about their team’s chances in the 2023 season As fans look forward to an exciting few weeks of rugby GUINNESS launches a new campaign to galvanise the country and show its support […]
A fingerprint formed by handwritten phrases, an EEG of the brain’s response to kindness, and a turtle designed by renowned illustrator Rebecca Sutherland all feature in striking new packaging for Essity-owned tissue brand Tempo in Italy, created by WMH&I. The new designs are driven by Tempo’s three brand pillars of Kind to Self, Kind to […]
Hillarys, the UK’s leading supplier and manufacturer of made to measure window dressings, is thrilled to announce the launch of its innovative brand campaign, “For the Window Wise,” set to debut on September 1. Hillarys “For the Window Wise” from Red Brick Road on Vimeo. The new £4 million integrated brand campaign, created by award-winning […]
This next wave of the Raise Health movement features an innovativeuse of the Rubik’s Cube®. In the latest step in Northwell Health’s ongoing Raise Health Movement, StrawberryFrog has created an emotive film, directed by renowned director Ritesh Gupta. The story anchors on the powerful visual of Rubik’s Cubes used in a very innovative way. However, […]
Modelo doubles down with increased investment and fan engagement With the 2023-24 season in full swing, Modelo® is reaffirming its commitment to celebrate the passion of Full-Time Fans with the brand’s largest-ever investment. Modelo today announced the evolution of its highly successful Full-Time Fans campaign as the beer maintains its presence as the Official Beer […]
Brand Love is in the air this week at the Engineering Brand Love Summit, a joint event hosted by Brand Innovators and The Shipyard, where marketers will have an exciting new data analytics tool at their disposal—PULSE—which is rolling out in beta test mode and represents the most comprehensive measurement of Brand Love to date. Developed by […]