Creative agency Impero today announces the launch of George at Asda’s next Back-to-School campaign ‘Uniform for the People’ to promote the supermarket’s great quality yet affordable schoolwear. The campaign aims to show that George at ASDA has parents’ backs, with a range of uniforms designed to deliver great value and durability for kids returning to school at the end of […]
Following a competitive pitch, integrated agency TMW Unlimited has been appointed by heritage body Historic England to deliver an integrated campaign aimed at inspiring a younger audience to rediscover their local high street. Launching this summer, the campaign will focus on unearthing people’s unique food stories and showcasing England’s rich heritage in eclectic cuisine. The contract was […]
Founders create activation which installs man in an isolated glass cell who gradually turns into a Zero
For the launch of their new horror series Resident Evil this week, global streaming platform Netflix installed a terrifying live installation on the streets of Santa Monica. Created by US creative agency, Founders, part of By The Network, the activation takes place on one of Santa Monica’s busiest streets. Played out by an actor, a […]
Dentsu UK today announces it is the first UK advertising network to partner with 55/Redefined to tackle ageism and improve representation of over 50-year-olds in the advertising industry. 55/Redefined is an organisation on a mission to redefine life after 50, creating solutions for this demographic to live longer, lead more fulfilling lives and promote age […]
‘Run for Each Other’ reveals the gritty determination and formidable team spirit of the track runners competing in the 2022 championships
“No matter how good a runner you are, you will always be better with a team” As the eighteenth edition of the World Athletics Championships in Eugene, Oregon, takes place this week, a new campaign by Swiss sportswear company, On, celebrates the transformative power of team spirit, shared values and fellowship – even for athletes […]
Both brands commit to CAN’s manifestos on ethical business practices to retain membership
The Conscious Advertising Network (CAN) today announced the signing up of two new members – Nationwide Building Society and innocent. Launched in 2019, CAN is a UK-based voluntary coalition of over 150 organisations, which share a vision to ensure industry ethics catch up with the technology of modern advertising. Both brands have committed to CAN’s […]
VIBE by Jet2holidays has coupled up with Wavemaker UK and ITV for an integrated campaign to celebrate its designation as this year’s official travel partner of Love Island. VIBE by Jet2holidays is designed for the growing millennial market and offers an extensive collection of over 160 hotels across almost 50 resorts. Whether laidback or lively, […]
The Times of India’s new campaign ‘The Times of a Better India’ celebrates India’s progress through every decade and the opportunities it created for citizens to leverage.
‘The Times of a Better India’ is an initiative that explores the continuum of change and positive development that India has witnessed since Independence, where every decade has built upon the progress of its preceding one. Chronicling achievements such as the country’s first underwater tunnel for the Kolkata Metro, which is currently under construction, to […]
Twinings is one of the world’s longest-running brand marks, with a home in London since 1706. Creators of the English Breakfast blend, Earl Grey and Lady Grey, it has been the go-to brand for consumers in China and South-East Asia seeking a taste of old-world western luxury. However, to a younger generation of more worldly […]
BERLIN SNEAKERHEADS’ DREAMS COME TRUE – REVEALING A SWIMMING POOL SHAPED LIKE ICONIC ADIDAS ZX 10000 SNEAKER Crafted from materials available to buy in any HORNBACH store, the Sneakerpool – a pool in the shape of an enormous pair of sneakers – was revealed at Berlin Fashion Weekend. The supersized stunt by agency Heimat Berlin […]