Visit Iceland upcycles lockdown sweatpants into hiking boots
Visit Iceland upcycles lockdown sweatpants into hiking boots
LIDA’s Ben Golik celebrates the LGBTQ+ people behind the flag with Pride artwork series
Ben Golik, Chief Creative Officer at customer agency LIDA, part of M&C Saatchi Group, has created a series of typographic artworks to mark the lead-up to Pride in London on 6 July 2019. The project puts a modern, typographic twist on the iconic Pride rainbow flag colour-way. Each print uses copy to celebrate the individual […]
LIDA creates ‘Own the Controversy’ ad campaign to promote Christie’s auction of Jeff Koons’ Rabbit sculpture
Customer agency LIDA, part of M&C Saatchi Group, has launched a major new multichannel, multimarket advertising campaign for auction house Christie’s, to promote its auction of Jeff Koons’ seminal sculpture, Rabbit. The push was created following a competitive pitch. The bold, playful campaign, which aims to create a swell of conversation around the auction and […]
LIDA completes management line-up with new Chief Strategy Officer and Chief Data Officer
Customer agency LIDA, part of the M&C Saatchi Group, has completed its management team line-up with the appointment of Cheil Worldwide’s Janie Rees as Chief Strategy Officer and the promotion of current Strategy Partner, James Calvert, to the position of Chief Data Officer. The announcement follows the recent launch of LIDA’s new proposition, ‘Make work […]
LIDA reimagines Valentine’s for 2019 with inclusive range of cards
Customer agency LIDA, part of the M&C Saatchi Group, has revealed a range of 40 modern Valentine’s cards that it believes fills a gap in a market dominated by old-fashioned romantic clichés. LIDA has developed the inclusive, contemporary range of cards to appeal to a diverse range of audiences. With a bold typographical style, the […]
LIDA’s Christmas cards spotlight ‘uncelebrated greatness’
Customer agency LIDA, part of the M&C Saatchi Group, has created a range of Christmas cards celebrating milestones that share their anniversary with Christmas Day. As each of the events happened on the 25th December, from the crowning of William the Conqueror (1066) to the first sighting of Halley’s Comet (1682), their anniversary often slips by […]
LIDA names Jonathan Goodman as CEO as it looks to next chapter
Customer agency LIDA, part of the M&C Saatchi Group, has named Jonathan Goodman as CEO, as it looks to the next stage of its evolution. LIDA veteran Goodman joined the agency in 2010, and was made Managing Director in 2014, when it earned the title of Campaign Agency of the Year. In 2016, he became […]
M&C Saatchi agency acquires New York-based MCD Partners
M&C Saatchi Group, through LIDA (their CRM and direct marketing agency), has acquired a majority stake in MCD Partners, a digital customer experience agency. The US offering will be led by MCD Partners co-founders Ian Magnani, John Caruso, and Wasim Choudhury. LIDA, based out of London, will continue to be led by Matthew Heath, Chairman […]