The NHS is launching a brand-new TV advert using over-blown movie reactions to minor health concerns, to encourage people to ‘take the drama our of minor illnesses’ and see their pharmacist. The ‘Help Us, Help You – Get It Seen To’ TV ad campaign uses horror, rom-com and action movie themes in a tongue-in-cheek way […]
Surfers Against Sewage (SAS) is launching a new radio campaign to shine a light on the damage we are doing to our oceans despite the fact that 95% of them remain unexplored. Created by M&C Saatchi, and following on from Tom Tagholm’s film ‘The Creature’, this radio campaign continues to ask the question ‘are we […]
Independent investment management firm Invesco has revealed a major new EMEA brand campaign. The push was created in partnership with customer agency LIDA, part of M&C Saatchi Group. “Times Change” sees some of the Old Masters’ most well-known works repainted to include modern technological advancements, as a reflection of Invesco’s progressive approach to investment and the […]
M&C Saatchi has collaborated with University of Greenwich to devise and launch a training scheme aimed at Year 12 females, and those identifying as female, from inner city schools. Carbon Academy selected six young women who have been paired with six female mentors at the agency, kicking off the training programme in January this year. […]
London North Eastern Railway (LNER) has confirmed the appointment of M&C Saatchi and Merkle to provide creative, digital and data-led marketing services over the next three years. M&C Saatchi was chosen due to its commitment to delivering best in class, inspirational and transformational marketing services across a range of channels. They will lead on LNER’s […]
Dayre is the world’s first ad-free community for women. The platform aims to offer a space for women to share the big and small moments of their day and life without judgement, ads, algorithms or illicit mining of user-data and content. M&C Saatchi will revive Dayre’s vibrant community of women who bond over the exchange […]
- Created in response to widespread uncertainty around Brexit and its consequences - Toolkit features three proprietary products to help brands devise and implement an effective Brexit customer communications strategy
Customer agency LIDA, part of M&C Saatchi Group, has announced the launch of a new toolkit to help marketers prepare for Brexit. In response to widespread uncertainty around Brexit and its consequences, LIDA has developed Yellowplanner, a set of proprietary tools designed to help brands devise and implement an effective Brexit customer communications strategy. The […]
Bin or keep? It’s something everyone asks themselves when moving house. Old clothes and meaningless mementos are just a few of the many possessions we’ve long since outgrown and we decide if we want to bring along with us. M&C Saatchi were tasked by the Royal Mail, with raising awareness of one very important possession […]
Coca-Cola, the Official Soft Drink partner of the Premier League, has unveiled a new version of its ‘Where Everyone Plays’ TVC to welcome the three promoted clubs – Aston Villa, Norwich City and Sheffield United – to the Premier League. The updated advert, directed by Stacey Wall, features fans of each of the newly promoted […]
Arnold Schwarzenegger ‘won’t be back’ after this final series of ads in the FCA’s two-year PPI complaints deadline campaign hits screens on 17 June. The final of the five instalments of this campaign, which will run up until the PPI deadline on 29 August, features animatronic Arnie in a hydraulic press, urging people to act […]