In convergence with 2019 growth plans, Encore Digital Media, the audience-first programmatic partner, has appointed Stephen Noble as Client Director. The appointment marks the second hire within the senior management team in the space of two months. Noble joins from GroupM, where he was Director of its programmatic display team. Prior to this, Noble worked for 13 years […]
NSPCC Learning, the charity’s service that aims to provide child protection training and information for all professionals working with children and young people, launches a new website following an overhaul by WPN Chameleon (WPNC). WPNC, an existing digital strategy partner of NSPCC, was briefed to make the detailed safeguarding advice more visible online. Previously, the […]
COPA90 has boosted its senior team by hiring Natalie Broad to the newly-created role of Partnership & Media Sales Director. Broad will be leading the agency-facing sales team and working on partnerships. She reports ultimately to James Kirkham, Chief Business Officer. Broad is the former Partnerships Manager at global sports media company Perform Group and […]
GYK Antler, a full-service marketing and advertising agency, announced the addition of Paula Serafino as Media Director. In this new role, Serafino will oversee the agency’s growing media practice – which works with brands like Sweet Baby Rays, Cedar’s Hommus and New Hampshire Travel & Tourism – and offers media planning and buying services for […]
More and more media organizations are censored or closed and journalists arrested. These are drastic measures taken by oppressive regimes to limit freedom of press. As a reaction Reporters without Borders Germany launched the campaign ‘Fonts for Freedom’, conceived by Serviceplan Campaign Hamburg to turn the fonts of prohibited newspapers into symbols of press freedom. […]
SEAT has partnered with Time Out, the leading global media and entertainment brand, to distribute its iconic magazine for free outside of London in the UK for the first time in its 50-year history to help launch its latest SUV, Tarraco. The partnership forms part of the ‘Why Not Now?’ launch campaign to drive associations […]
Connexi – the award-winning online sponsorship marketplace – announced the partnership between Middlesex Cricket and Management Consultants, JMAN Group, that was secured via the platform. The partnership was sourced using the real-time data, fan behaviour insight and detailed search functionality that Connexi offers brands looking to source the best partnership opportunities for them. Middlesex’s Royal […]
New forecasts based on data from 96 countries by WARC, the international marketing intelligence service, predict a 4.3% rise in global advertising spend this year, pushing total investment to over US$616bn. This follows on from a 5.4% rise in 2018 – the strongest growth since 2011 – according to WARC’s latest Global Ad Trends report, […]
Global Citizen, the international advocacy platform committed to defeating extreme poverty by 2030, has tapped Havas Media Group as its media agency of record. In addition to planning and buying duties, Havas Media will advise the organisation on establishing effective brand and media partnerships and will enhance those partnerships through better measurement. Havas Media will […]
IPG media agency UM has appointed Victoria Steward as its first head of growth. Steward, who joins from OMD where she was new business director, will be responsible for developing UM’s growth strategy in the UK as well as supporting the media agency’s global and EMEA activity. She will report directly to UM UK CEO […]